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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"MPRA Paper"
~isPartOf:"Marketing intelligence & planning"
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Search: subject_exact:"Brand loyalty"
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Brand loyalty
31
Consumer behaviour
28
Konsumentenverhalten
28
Brand management
25
Markenführung
25
Brand
22
Markenartikel
22
Beziehungsmarketing
21
Relationship marketing
21
Markentreue
20
Brand image
18
Markenimage
18
Customer satisfaction
9
Kundenzufriedenheit
7
brand loyalty
7
Viral marketing
5
Virales Marketing
5
Brand equity
4
Confidence
4
Vertrauen
4
Brand personality
3
Personality psychology
3
Persönlichkeitspsychologie
3
Social Web
3
Social web
3
Brand awareness
2
Brand experience
2
Brand trust
2
Brands
2
Consumer behavior
2
Emotion
2
Handelsmarke
2
Hotel industry
2
Hotellerie
2
Innovation
2
Luxury goods
2
Luxusgüter
2
Perceived quality
2
Social relations
2
Soziale Beziehungen
2
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7
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31
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31
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31
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English
31
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6
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Dewnarain, Senika
3
Mavondo, Felix
3
Ramkissoon, Haywantee
3
Babu, Febina
2
Bang, Nguyen
2
Rajan, Remya
2
Vijay, Shiji
2
Akasreku, Frank
1
Akhtar, Irum
1
Amenuvor, Fortune Edem
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Azam, Rauf i
1
Barrett, Nigel J.
1
Becerra, Enrique P.
1
Berezan, Orie
1
Bergami, Massimo
1
Birgelen, Marcel van
1
Buil, Isabel
1
Cardinale, Sylvia
1
Cheema, Khaliq Ur Rehman
1
Chen, Cheng-Hao Steve
1
Dawes, John
1
De Chernatony, Leslie
1
Empen, Janine
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
Giovanis, Apostolos
1
Ha, Hong Youl
1
Hameed, Hana
1
Hamid, Hana
1
Horváth, Csilla
1
Huang, Yu-an
1
Humayoun, Asad Afzal
1
Hunjra, Ahmed Imran
1
Janda, Swinder
1
Japutra, Arnold
1
John, Joby
1
Khan, Imran
1
Korgaonkar, Pradeep K.
1
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
6
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European journal of marketing : EJM
Journal of hospitality marketing & management
MPRA Paper
Marketing intelligence & planning
Journal of business research : JBR
43
Journal of retailing and consumer services
34
The journal of product & brand management
34
The journal of brand management : an international journal
30
International journal of hospitality management
18
Asia Pacific journal of marketing and logistics
16
SpringerLink / Bücher
12
Psychology & marketing
11
Cogent business & management
10
International journal of internet marketing and advertising : IJIMA
10
Marketing letters : a journal of research in marketing
10
Global business review
9
The service industries journal
9
Australasian marketing journal
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent Business & Management
7
Customer engagement : contemporary issues and challenges
7
Journal of fashion marketing and management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of strategic marketing
7
Marketing Science
7
Research
7
International journal of contemporary hospitality management
6
Journal of marketing analytics : JMA
6
Journal of marketing communications
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Innovatives Markenmanagement
5
International journal of retail and distribution management
5
Journal of Business Research
5
Journal of consumer behaviour : an international research review
5
Journal of marketing theory and practice
5
Journal of travel and tourism marketing
5
Marketing Letters
5
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ECONIS (ZBW)
31
RePEc
6
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1
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
2
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
3
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
4
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
5
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
6
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
7
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
8
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Saved in:
9
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem
;
Kozak, Nazmi
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
Saved in:
10
Impact of brand experience on loyalty
Ong, Chuan Huat
;
Lee, Heng Wei
;
Thurasamy Ramayah
- In:
Journal of hospitality marketing & management
27
(
2018
)
7
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
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