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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Product quality"
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Product quality
Consumer behaviour
24
Konsumentenverhalten
24
Brand loyalty
22
Brand management
21
Markenführung
21
Markentreue
19
Beziehungsmarketing
16
Relationship marketing
16
Brand
15
Markenartikel
15
Brand image
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Markenimage
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brand loyalty
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Customer satisfaction
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Social web
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Brand equity
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Dienstleistungsqualität
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Produktqualität
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Service quality
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Advertising
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Airline
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Han, Heesup
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Koo, Bonhak
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Lee, Sanghyeop
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Pappu, Ravi
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Quester, Pascale G.
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European journal of marketing : EJM
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of travel and tourism marketing
The journal of product & brand management
5
Asia Pacific journal of marketing and logistics
1
Economic and business review : EBR
1
Food policy : economics planning and politics of food and agriculture
1
Global business and finance review
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Handbook of the economics of marketing : Volume 1
1
International journal of business innovation and research : IJBIR
1
International journal of hospitality management
1
International journal of management innovation systems : IJMIS
1
International journal of quality and innovation : IJQI
1
International journal of services and standards
1
Journal of business research : JBR
1
Journal of economics
1
Journal of global fashion marketing : JGfM
1
Journal of marketing theory and practice : JMTP
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
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Quality management journal : QMJ
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Quality, emotion, price, and social values in building passenger loyalty : impact of relationship quality (mediator) and in-flight physical environments (moderator)
Han, Heesup
;
Chua, Bee-Lia
;
Lee, Sanghyeop
;
Koo, Bonhak
- In:
Journal of travel and tourism marketing
38
(
2021
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10012497705
Saved in:
2
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
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