Quality, emotion, price, and social values in building passenger loyalty : impact of relationship quality (mediator) and in-flight physical environments (moderator)
Year of publication: |
2021
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Authors: | Han, Heesup ; Chua, Bee-Lia ; Lee, Sanghyeop ; Koo, Bonhak |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 38.2021, 2, p. 123-138
|
Subject: | Airline service | brand loyalty | emotion value | in-flight physical environments | price value | quality value | relationship quality | social value | Emotion | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Produktqualität | Product quality |
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