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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand management"
~subject:"Perceived quality"
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Brand management
Perceived quality
Brand loyalty
24
Consumer behaviour
21
Konsumentenverhalten
21
Markenführung
19
Brand
18
Markenartikel
18
Markentreue
16
Beziehungsmarketing
14
Brand image
14
Markenimage
14
Relationship marketing
14
Customer satisfaction
5
Kundenzufriedenheit
5
Brand equity
3
Confidence
3
Vertrauen
3
Brand awareness
2
Brand trust
2
Brands
2
Consumer behavior
2
Handelsmarke
2
Luxury goods
2
Luxusgüter
2
Social relations
2
Soziale Beziehungen
2
Store brand
2
Achievement vanity
1
Active brand
1
Advertising
1
Ausgaben
1
Behavioural loyalty
1
Brand architecture
1
Brand attachment
1
Brand commitment
1
Brand coolness
1
Brand experience
1
Brand familiarity
1
Brand identity
1
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19
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Bang, Nguyen
2
Akasreku, Frank
1
Amenuvor, Fortune Edem
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Berezan, Orie
1
Bergami, Massimo
1
Birgelen, Marcel van
1
Buil, Isabel
1
Cardinale, Sylvia
1
Chen, Cheng-Hao Steve
1
Dawes, John
1
De Chernatony, Leslie
1
Empen, Janine
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
Giovanis, Apostolos
1
Horváth, Csilla
1
Huang, Yu-an
1
Japutra, Arnold
1
Khan, Imran
1
Krishen, Anjala Selena
1
Laurent, Gilles
1
Leckie, Civilai
1
Lin, Chad
1
Lin, Chia-Ling
1
Lisboa, João Veríssimo
1
Lobo, Antonio
1
Loy, Jens-Peter
1
Marzocchi, Gianluca
1
Melewar, T. C.
1
Mensah, Kobby A.
1
Molinillo, Sebastian
1
Morandin, Gabriele
1
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1
Pappu, Ravi
1
Phau, Ian
1
Quester, Pascale G.
1
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1
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1
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European journal of marketing : EJM
Marketing intelligence & planning
The journal of product & brand management
33
The journal of brand management : an international journal
28
Journal of retailing and consumer services
27
Journal of business research : JBR
25
International journal of hospitality management
12
Asia Pacific journal of marketing and logistics
10
International journal of internet marketing and advertising : IJIMA
10
Cogent business & management
9
Global business review
7
Journal of fashion marketing and management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of strategic marketing
7
Psychology & marketing
7
Australasian marketing journal
6
International journal of contemporary hospitality management
6
Journal of hospitality marketing & management
6
Journal of marketing analytics : JMA
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
International journal of retail and distribution management
5
Marketing letters : a journal of research in marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Business analyst : a refereed journal of Shri Ram College of Commerce
4
International journal of Indian culture and business management
4
International journal of business and emerging markets : IJBEM
4
Journal for global business advancement : JGBA
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Journal of travel and tourism marketing
4
Pakistan journal of commerce and social sciences
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
African journal of business and economic research : AJBER
3
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ECONIS (ZBW)
19
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1
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
2
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
3
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
4
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
5
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
6
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
7
Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
8
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
9
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
10
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
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