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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing intelligence & planning"
~subject:"Perceived quality"
~subject:"Vertrauen"
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Search: subject_exact:"Brand loyalty"
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Perceived quality
Vertrauen
Brand loyalty
24
Consumer behaviour
21
Konsumentenverhalten
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Brand management
19
Markenführung
19
Brand
18
Markenartikel
18
Markentreue
16
Beziehungsmarketing
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Brand image
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Markenimage
14
Relationship marketing
14
Customer satisfaction
5
Kundenzufriedenheit
5
Brand equity
3
Confidence
3
Brand awareness
2
Brand trust
2
Brands
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Consumer behavior
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Handelsmarke
2
Luxury goods
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Luxusgüter
2
Social relations
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Soziale Beziehungen
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Store brand
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Achievement vanity
1
Active brand
1
Advertising
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Ausgaben
1
Behavioural loyalty
1
Brand architecture
1
Brand attachment
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Brand coolness
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Brand experience
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Augusto, Mário Gomes
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Bang, Nguyen
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Chen, Cheng-Hao Steve
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Japutra, Arnold
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Mensah, Kobby A.
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European journal of marketing : EJM
Marketing intelligence & planning
International journal of hospitality management
6
The journal of product & brand management
5
Journal of retailing and consumer services
4
Future Business Journal
3
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Innovating for trust
2
International journal of business excellence
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of Product & Brand Management
2
Journal of business research : JBR
2
Journal of marketing communications
2
Journal of marketing for higher education
2
Journal of vacation marketing
2
Pakistan journal of commerce and social sciences
2
Services marketing quarterly
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Society and business review
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Administrative Sciences : open access journal
1
African journal of economic and management studies : AJEMS
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Canadian journal of agricultural economics : CJAE
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Decision : official journal of Indian Institute of Management Calcutta
1
Economic research
1
Emerging Markets Journal : EMAJ
1
Ethics, social responsibility and sustainability in marketing
1
European Journal of Marketing
1
European research studies
1
Expert journal of marketing
1
Food policy : economics planning and politics of food and agriculture
1
Gabler Edition Wissenschaft / Forum Marketing
1
Gadjah Mada international journal of business
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Global business & economics review
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IIMB management review
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International journal of advertising : the quarterly review of marketing communications
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International journal of electronic business : IJEB
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1
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
2
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
3
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
4
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
5
Effects of trust beliefs on consumers' online intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 936-962
Persistent link: https://www.econbiz.de/10009231674
Saved in:
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