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isPartOf:"European retail research"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Logistics & retail management : emerging issues and new challenges in the retail supply chain"
~subject:"Markenführung"
~subject:"Value creation"
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Markenführung
Value creation
Fashion
74
Mode
74
Consumer behaviour
43
Konsumentenverhalten
43
Luxury goods
21
Luxusgüter
21
Textile distribution
21
Textilhandel
21
Bekleidungsindustrie
20
Clothing industry
20
Brand management
17
Brand image
13
Markenimage
13
Marketing management
11
Marketingmanagement
11
Nachhaltigkeit
11
Sustainability
11
Beziehungsmarketing
9
Einzelhandel
9
Relationship marketing
9
Retail trade
9
Social Web
9
Social web
9
Corporate Social Responsibility
6
Corporate social responsibility
6
Internet marketing
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Lieferkette
6
Online-Marketing
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Supply chain
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Customer value
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Fashion industry
5
Kundenwert
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Bekleidung
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Betriebliche Wertschöpfung
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Clothing
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Cultural identity
4
Customer equity
4
Customer satisfaction
4
Kulturelle Identität
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Ko, Eunju
4
Chae, Heeju
2
Jung, Jaesuk
2
Kim, Kyung Hoon
2
McColl, Julie
2
Moore, Christopher
2
Aiello, Gaetano
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Baek, Minjung
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Bergvall-Forsberg, Johanna
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Chang, Hua
1
Choi, Sunmee
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Choi, Tsan-Ming
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Chow, Pui-Sze
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Ekinci, Yuksel
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Foscht, Thomas
1
Gambetti, Rossella
1
Hulland, John
1
Im, Hyunjoo
1
Jain, Geetika
1
Jang, Hyeonju
1
Japutra, Arnold
1
Kim, Hye-yŏng
1
Kim, Sang Jin
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Kim, Sooyun
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Kong, Hyun Min
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Lee, Chang Han
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Lee, Yeonjoo
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Lee, Zoe
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Li, Wenjing
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Liu, Sindy
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Meng, Yan
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Molinillo, Sebastian
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Moore, Christopher M.
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Park, Geebum
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1
Paul, Justin
1
Perry, Patsy
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Phan, Michel Cao Tuan
1
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European retail research
Journal of business research : JBR
Logistics & retail management : emerging issues and new challenges in the retail supply chain
Journal of fashion marketing and management
44
Journal of retailing and consumer services
22
Journal of global fashion marketing : JGfM
18
The journal of brand management : an international journal
9
The journal of product & brand management
9
Asia Pacific journal of marketing and logistics
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Cogent business & management
6
International journal of business and globalisation : IJBG
6
International journal of retail & distribution management
5
International journal of advertising : the review of marketing communications
4
International journal of retail and distribution management
4
Journal of marketing management : MM
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Business history
3
Cleaner and responsible consumption
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of Islamic marketing
3
Journal of global marketing
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
Springer Series in Fashion Business
3
Sustainable Luxury : An International Perspective
3
Baltic Journal of Economic Studies
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Contemporary case studies on fashion production, marketing and operations
2
Corporate governance : international journal of business in society
2
European journal of marketing : EJM
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Global marketing strategies for the promotion of luxury goods
2
International journal of consumer studies
2
International journal of management practice : IJMP
2
Journal of consumer behaviour
2
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ECONIS (ZBW)
20
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1
The thousand faces of beauty : how credible storytelling unlocks disability representation in inclusive luxury fashion branding
Lee, Zoe
;
Sharifah Faridah Syed Alwi
;
Gambetti, Rossella
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014556551
Saved in:
2
How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
3
Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
4
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
5
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
6
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
7
Hyper-personalization, co-creation, digital clienteling and transformation
Jain, Geetika
;
Paul, Justin
;
Śrīvāstava, Arcanā
- In:
Journal of business research : JBR
124
(
2021
),
pp. 12-23
Persistent link: https://www.econbiz.de/10012493870
Saved in:
8
Consumer brand curation on social shopping sites
Weeks, Jessica Babin
;
Smith, Keith Marion
;
Hulland, John
- In:
Journal of business research : JBR
133
(
2021
),
pp. 399-408
Persistent link: https://www.econbiz.de/10012590302
Saved in:
9
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
10
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
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