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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing"
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Search: subject_exact:"Neuproduktentwicklung"
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New product development
110
Produktentwicklung
110
Innovation
50
Innovation management
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Innovationsmanagement
36
Consumer behaviour
23
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Sosa, Manuel
11
Mihm, Jürgen
5
Chattopadhyay, Amitava
4
Dahl, Darren W.
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Homburg, Christian
4
Kim, Sang Hyun
4
Netessine, Serguei
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Rowles, Craig
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Chan, Tian Heong
3
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Schreier, Martin
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2
Basuroy, Suman
2
Burroughs, James E.
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Camacho, Nuno
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Croux, Christophe
2
Cui, Zhijian
2
Goldenberg, Jacob
2
Griffith, David A.
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Haenlein, Michael
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He, Ru
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Hennig-Thurau, Thorsten
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Lee, Jongkuk
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Loch, Christoph H.
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Moldovan, Sarit
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Soberman, David A.
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Van Den Bulte, Christophe
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Adbi, Arzi
1
Ahearne, Michael
1
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INSEAD
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Faculty & research / Insead : working paper series
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
The journal of product innovation management : an international publication of the Product Development & Management Association
362
Journal of business research : JBR
192
International journal of innovation management
155
Industrial marketing management : the international journal for industrial and high-tech firms
145
International journal of product development : IJPD
142
SpringerLink / Bücher
129
International journal of production research
119
IEEE transactions on engineering management : EM
111
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104
Technovation : the international journal of technological innovation, entrepreneurship and technology management
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80
Research policy : policy, management and economic studies of science, technology and innovation
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R & D management
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International journal of innovation and technology management
64
International journal of technology management : IJTM
61
Journal of engineering and technology management : JET-M
61
Management science : journal of the Institute for Operations Research and the Management Sciences
55
The journal of business & industrial marketing
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Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Research technology management : RTM
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Technology analysis & strategic management
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European journal of operational research : EJOR
42
Journal of open innovation : technology, market, and complexity
41
Research
40
European journal of innovation management : EJIM
38
International journal of project management : the journal of The International Project Management Association
36
International journal of technology marketing : IJTMkt
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Springer eBook Collection
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European journal of innovation management
35
Journal of the Academy of Marketing Science
35
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
International journal of business innovation and research
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Harvard-Business-Manager : das Wissen der Besten
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Harvard business review : HBR
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ECONIS (ZBW)
110
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1
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
2
Too many meetings? : scheduling rules for team coordination
Roels, Guillaume
;
Corbett, Charles J.
-
2023
-
Revised version of 2021/53/TOM
Persistent link: https://www.econbiz.de/10014362850
Saved in:
3
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
4
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
5
When do marketing ideation crowdsourcing contests create shareholder value? : the effect of contest design and marketing resource factors
Cao, Zixia
;
Feng, Hui
;
Wiles, Michael A.
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 99-120
Persistent link: https://www.econbiz.de/10014582902
Saved in:
6
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
7
Dimensions of brand-extension fit
Deng, Qian
;
Messinger, Paul R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 764-787
Persistent link: https://www.econbiz.de/10013399607
Saved in:
8
Financial projections in innovation selection : the role of scenario presentation, expertise, and risk
Avagyan, Vardan
;
Camacho, Nuno
;
Van der Stede, Wim A.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 907-926
Persistent link: https://www.econbiz.de/10013399661
Saved in:
9
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
10
Revisiting the role of collaboration in creating breakthrough inventions
Chan, Tian Heong
;
Mihm, Jürgen
;
Sosa, Manuel
-
2019
-
Revised version of 2018/09/TOM
Persistent link: https://www.econbiz.de/10012062980
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