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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~person:"Chandrasekaran, Deepa"
~source:"econis"
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Search: subject_exact:"Neuproduktentwicklung"
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Chandrasekaran, Deepa
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Faculty & research / Insead : working paper series
Journal of business research : JBR
Journal of marketing
Handbook of research on new product development
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
Allen, B. J.
;
Chandrasekaran, Deepa
;
Basuroy, Suman
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 106-123
Persistent link: https://www.econbiz.de/10011810269
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Getting a grip on the saddle : chasms or cycles?
Chandrasekaran, Deepa
;
Tellis, Gerard J.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009270916
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