Getting a grip on the saddle : chasms or cycles?
Deepa Chandrasekaran & Gerard J. Tellis
| Year of publication: |
2011
|
|---|---|
| Authors: | Chandrasekaran, Deepa ; Tellis, Gerard J. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 4, p. 21-34
|
| Subject: | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Produktlebenszyklus | Product life cycle | Konjunktur | Business cycle | Statistische Bestandsanalyse | Duration analysis | Elektroindustrie | Electrical industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009270916