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isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of service research : JSR"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Markenartikel"
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Search: subject_exact:"Product-line extension"
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Markenartikel
Brand extension
34
Markentransfer
34
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
16
Markenführung
16
Brand image
14
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Marketingmanagement
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brand extension
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brand extensions
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
International journal of sports marketing & sponsorship
Journal of service research : JSR
The journal of brand management : an international journal
Journal of business research : JBR
6
Brand management ; Vol. 3
4
Journal of the Academy of Marketing Science
3
The journal of product & brand management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Psychology & marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brands and brand management : contemporary research perspectives
1
Business horizons
1
Discussion paper series / Department of Economics, Columbia University
1
Discussion papers / Institute of Social and Economic Research
1
European Sport management quarterly : ESMQ
1
European research on management and business economics
1
Fashion branding and communication : core strategies of European luxury brands
1
Handbook on brand and experience management
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of trade and global markets
1
International journal of wine business research
1
International marketing review
1
Journal of Indian business research
1
Journal of business economics : JBE
1
Journal of business economics and management
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of euromarketing
1
Journal of general management
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of international marketing and marketing research
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing research : JMR
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ECONIS (ZBW)
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1
How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin
;
Gunasti, Kunter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
Saved in:
2
Free the brand : how a logo frame influences the potentiality of brand extensions
Chen, Yu-Shan Athena
;
Bei, Lien-ti
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10012060135
Saved in:
3
The effects of sub-brands and brand name structure on extension evaluation : an empirical study based on Chinese culture
Chen, Tong
;
Ma, Ke
;
Zheng, Chundong
;
Wang, Han
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 695-713
Persistent link: https://www.econbiz.de/10011399863
Saved in:
4
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
5
Extending downward is not always bad : perent brand evaluations after brand extension to higher and lower price and quality levels
Goetz, Daniela Maria
;
Faßnacht, Martin
;
Rumpf, Katia
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 303-324
Persistent link: https://www.econbiz.de/10010362936
Saved in:
6
The effects of price promotion depth on new and mature products
Choi, Sunhee
;
Friske, Wesley
;
Lee, Sangno
;
Wilcox, James B.
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 202-215
Persistent link: https://www.econbiz.de/10010347467
Saved in:
7
Role of brand globalness in consumer evaluation of new product branding strategy
Punyatoya, Plavini
;
Sadh, Ashish
;
Mishra, Sushanta Kumar
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10010252610
Saved in:
8
Towards the formation of consensus in the domain of co-branding : current findings and future priorities
Besharat, Ali
;
Langan, Ryan
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 112-132
Persistent link: https://www.econbiz.de/10010252620
Saved in:
9
Fast fashion brand extensions : an empirical study of consumer preferences
Choi, Tsan-Ming
;
Liu, Na
;
Liu, Shuk-ching
;
Mak, Joseph
; …
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 472-487
Persistent link: https://www.econbiz.de/10008652697
Saved in:
10
Brand name and consumer inference making in multigenerational product introduction context
Auh, Seigyoung
;
Shih, Eric
- In:
The journal of brand management : an international journal
16
(
2008/09
)
7
,
pp. 439-454
Persistent link: https://www.econbiz.de/10003858987
Saved in:
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