The effects of price promotion depth on new and mature products
Year of publication: |
2014
|
---|---|
Authors: | Choi, Sunhee ; Friske, Wesley ; Lee, Sangno ; Wilcox, James B. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 3, p. 202-215
|
Subject: | brand extension | line extension | price promotion | retailing | scanner data | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Markentransfer | Brand extension | Einzelhandel | Retail trade | Markenartikel | Brand | Einzelhandelspreis | Retail price | Konsumentenverhalten | Consumer behaviour |
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