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isPartOf:"Gabler Research / Interaktives Marketing"
~isPartOf:"Global marketing strategies for the promotion of luxury goods"
~isPartOf:"Journal of advertising research"
~type:"article"
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Multichannel strategy
7
Multikanalvertrieb
7
Advertising effects
2
Advertising planning
2
Internet marketing
2
Luxury goods
2
Luxusgüter
2
Marketing management
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Fulgoni, Gian M.
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Mosca, Fabrizio
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Bronner, Fred
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Casalegno, Cecilia
1
Economakis, Nectarios
1
Giacosa, Elisa
1
Kiani, Isar
1
Klapdor, Sebastian
1
Laroche, Michel
1
Lipsman, Andrew
1
Neijens, Peter C.
1
Richard, Marie-Odile
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Schumann, Jan Hendrik
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Smit, Edith G.
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Gabler Research / Interaktives Marketing
Global marketing strategies for the promotion of luxury goods
Journal of advertising research
Journal of retailing and consumer services
24
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
International journal of retail and distribution management
8
The international review of retail, distribution and consumer research
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Journal of retailing
6
International journal of production economics
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
European journal of operational research : EJOR
4
Journal of business research : JBR
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Developing successful global strategies for marketing luxury brands
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of operations management
3
Administrative Sciences : open access journal
2
Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Harvard business review : HBR
2
International journal of electronic commerce : IJEC
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of strategic marketing
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIS quarterly
2
Manufacturing & service operations management : M & SOM
2
The Routledge companion to strategic marketing
2
Transportation research / E : an international journal
2
A Research Agenda for Service Marketing
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in business and management forecasting
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
Building corporate identity, image and reputation in the digital era
1
Change Management in Versicherungsunternehmen : die Zukunft der Assekuranz erfolgreich gestalten
1
Channel strategies and marketing mix in a connected world
1
Cogent business & management
1
Contemporary economic challenges : changes and directions of development
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
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ECONIS (ZBW)
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1
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 93-108)
.
2016
Persistent link: https://www.econbiz.de/10011484645
Saved in:
2
Old and new distribution channels in the luxury sector
Mosca, Fabrizio
;
Giacosa, Elisa
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 220-243)
.
2016
Persistent link: https://www.econbiz.de/10011484698
Saved in:
3
The future of retail is mobile
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 346-351
Persistent link: https://www.econbiz.de/10011628612
Saved in:
4
Consumers' cross-channel use in online and offline purchases : an analysis of cross-media and cross-channel behavior between products
Voorveld, Hilde
;
Smit, Edith G.
;
Neijens, Peter C.
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 385-400
Persistent link: https://www.econbiz.de/10011628615
Saved in:
5
How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian
;
Anderl, Eva
;
Schumann, Jan Hendrik
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
Saved in:
6
Omni-channel retail insights and the consumer's path-to-purchase : how digital has transformed the way people make purchasing decisions
Fulgoni, Gian M.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 377-380
Persistent link: https://www.econbiz.de/10010481201
Saved in:
7
Effects of multi-channel marketing on consumers' online search behavior : the power of multiple points of connection
Laroche, Michel
;
Kiani, Isar
;
Economakis, Nectarios
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 431-443
Persistent link: https://www.econbiz.de/10010245517
Saved in:
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