Consumers' cross-channel use in online and offline purchases : an analysis of cross-media and cross-channel behavior between products
Hilde A. M. Voorveld, Edith G. Smit, Peter C. Neijens, A. E. (Fred) Bronner
| Year of publication: |
December 2016
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|---|---|
| Authors: | Voorveld, Hilde ; Smit, Edith G. ; Neijens, Peter C. ; Bronner, Fred |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 56.2016, 4, p. 385-400
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| Subject: | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour | Niederlande | Netherlands |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2016-044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011628615