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isPartOf:"Gabler Research / Interaktives Marketing"
~isPartOf:"Global marketing strategies for the promotion of luxury goods"
~isPartOf:"Journal of advertising research"
~type_genre:"Aufsatz in Zeitschrift"
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Multichannel strategy
5
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5
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2
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2
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2
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Fulgoni, Gian M.
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Anderl, Eva
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Bronner, Fred
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Economakis, Nectarios
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Klapdor, Sebastian
1
Laroche, Michel
1
Lipsman, Andrew
1
Neijens, Peter C.
1
Richard, Marie-Odile
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Smit, Edith G.
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Gabler Research / Interaktives Marketing
Global marketing strategies for the promotion of luxury goods
Journal of advertising research
Journal of retailing and consumer services
24
International journal of retail and distribution management
8
The international review of retail, distribution and consumer research
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Journal of retailing
6
International journal of production economics
5
European journal of operational research : EJOR
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
International journal of electronic commerce : IJEC
3
International journal of physical distribution & logistics management : IJPD & LM
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Journal of operations management
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Administrative Sciences : open access journal
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Harvard business review : HBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of strategic marketing
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MIS quarterly
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Transportation research / E : an international journal
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Advances in business and management forecasting
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Annales Universitatis Mariae Curie-Skłodowska / H
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Asia Pacific journal of marketing and logistics
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Benchmarking : an international journal
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Cogent business & management
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Decision
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Direct marketing : an international journal
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Electronic markets : EM ; the international journal of electronic commerce and business media
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European journal of international management : EJIM
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Harvard-Business-Manager : das Wissen der Besten
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INFOR : information systems and operational research
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems and e-business management : ISeB
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Information systems research : ISR
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of innovation and technology management : IJITM
1
International journal of production research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
The future of retail is mobile
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 346-351
Persistent link: https://www.econbiz.de/10011628612
Saved in:
2
Consumers' cross-channel use in online and offline purchases : an analysis of cross-media and cross-channel behavior between products
Voorveld, Hilde
;
Smit, Edith G.
;
Neijens, Peter C.
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 385-400
Persistent link: https://www.econbiz.de/10011628615
Saved in:
3
How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian
;
Anderl, Eva
;
Schumann, Jan Hendrik
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
Saved in:
4
Omni-channel retail insights and the consumer's path-to-purchase : how digital has transformed the way people make purchasing decisions
Fulgoni, Gian M.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 377-380
Persistent link: https://www.econbiz.de/10010481201
Saved in:
5
Effects of multi-channel marketing on consumers' online search behavior : the power of multiple points of connection
Laroche, Michel
;
Kiani, Isar
;
Economakis, Nectarios
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 431-443
Persistent link: https://www.econbiz.de/10010245517
Saved in:
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