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isPartOf:"Gabler Research / Interaktives Marketing"
~isPartOf:"Journal of advertising research"
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5
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Gabler Research / Interaktives Marketing
Journal of advertising research
SpringerLink / Bücher
29
Journal of retailing and consumer services
24
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
Research
10
International journal of retail and distribution management
8
The international review of retail, distribution and consumer research
8
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Management science : journal of the Institute for Operations Research and the Management Sciences
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7
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Gabler Edition Wissenschaft
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International journal of production economics
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Reihe: Kundenorientierte Unternehmensführung
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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European journal of operational research : EJOR
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Journal of business research : JBR
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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essentials
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Developing successful global strategies for marketing luxury brands
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Hamburger Schriften zur Marketingforschung
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International journal of electronic commerce : IJEC
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Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
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Faculty & research / Insead : working paper series
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
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Handel und Internationales Marketing / Retailing and International Marketing
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Handel und Internationales Marketing Retailing and International Marketing
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ECONIS (ZBW)
6
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1
The future of retail is mobile
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 346-351
Persistent link: https://www.econbiz.de/10011628612
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2
Consumers' cross-channel use in online and offline purchases : an analysis of cross-media and cross-channel behavior between products
Voorveld, Hilde
;
Smit, Edith G.
;
Neijens, Peter C.
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 385-400
Persistent link: https://www.econbiz.de/10011628615
Saved in:
3
How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian
;
Anderl, Eva
;
Schumann, Jan Hendrik
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
Saved in:
4
Omni-channel retail insights and the consumer's path-to-purchase : how digital has transformed the way people make purchasing decisions
Fulgoni, Gian M.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 377-380
Persistent link: https://www.econbiz.de/10010481201
Saved in:
5
Effects of multi-channel marketing on consumers' online search behavior : the power of multiple points of connection
Laroche, Michel
;
Kiani, Isar
;
Economakis, Nectarios
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 431-443
Persistent link: https://www.econbiz.de/10010245517
Saved in:
6
Kundenkontakte und Kundenkontaktsequenzen im Multi Channel Marketing : Ausprägungen, Determinanten und Wirkungen
Steinmann, Sascha
-
2011
-
1. Auflage
Persistent link: https://www.econbiz.de/10008652908
Saved in:
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