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isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"European journal of marketing"
~isPartOf:"Services marketing quarterly"
~isPartOf:"The service industries journal"
~subject:"Bekleidungswirtschaft"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Kundenbindung"
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Bekleidungswirtschaft
Konsumentenverhalten
Kundenbindung
23
Beziehungsmarketing
17
Relationship marketing
17
Customer retention
13
Consumer behaviour
10
Customer satisfaction
8
Dienstleistungsqualität
8
Kundenzufriedenheit
8
Service quality
8
customer loyalty
7
Deutschland
6
Germany
4
Automotive services industry
3
Kfz-Gewerbe
3
Marketing management
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Marketingmanagement
3
service quality
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China
2
Confidence
2
Direktmarketing
2
Employee retention
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Kraftfahrzeugindustrie
2
Kraftfahrzeugmarkt
2
Kundenbindungsprogramm
2
Loyalty program
2
Luxushotel
2
Marketingkonzept
2
Mitarbeiterbindung
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2
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2
Russland
2
Vertrauen
2
trust
2
Anreiz
1
Apotheke
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1
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Hempel, Annette
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1
Eisingerich, Andreas Benedikt
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Foscht, Thomas
1
Fu, Xiaorong
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1
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1
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1
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1
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1
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1
Ramaseshan, B.
1
Rubio, Sergio
1
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Stein, Alisha
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Torkzadeh, Samaneh
1
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Hamburger Schriften zur Marketingforschung
European journal of marketing
Services marketing quarterly
The service industries journal
Journal of retailing and consumer services
19
Journal of business research : JBR
11
SpringerLink / Bücher
11
Gabler Edition Wissenschaft
7
Cogent business & management
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
European journal of marketing : EJM
4
Journal of marketing analytics : JMA
4
The journal of services marketing
4
Wirtschaftswissenschaft
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Basler Schriften zum Marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of marketing theory and practice
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of the Academy of Marketing Science
3
Kundenmanagement & Electronic Commerce
3
Psychology & marketing
3
Springer eBook Collection / Business and Economics
3
The journal of product & brand management
3
Tourism management : research, policies, practice
3
Dissertation Series CentER
2
Dresdner Beiträge zur Wirtschaftsinformatik
2
Gabler Research
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Gabler-Edition Wissenschaft
2
Harvard business review : HBR
2
Innovatives Markenmanagement
2
International journal of business information systems : IJBIS
2
International journal of economic research
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International journal of retail & distribution management
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International journal of services and operations management : IJSOM
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ECONIS (ZBW)
10
USB Cologne (EcoSocSci)
1
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1
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
2
Determinants of customer loyalty in online group-buying : the self-regulation mechanism
Chang, Chun-Ming
- In:
The service industries journal
43
(
2023
)
5/6
,
pp. 400-421
Persistent link: https://www.econbiz.de/10014321595
Saved in:
3
Effect of e-referral incentive programs on referrer loyalty on social platforms
Fu, Xiaorong
;
Pang, Jing
- In:
The service industries journal
42
(
2022
)
15/16
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10013466628
Saved in:
4
From customer readiness to customer retention : the mediating role of customer psychological and behavioral engagement
Torkzadeh, Samaneh
;
Zolfagharian, Mohammadali
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1799-1829
Persistent link: https://www.econbiz.de/10013352641
Saved in:
5
Linking relational benefits and customer loyalty : the mediating role of customer intimacy
Shukla, Mahendra Kumar
;
Pattnaik, Pinaki Nandan
- In:
Services marketing quarterly
41
(
2020
)
4
,
pp. 322-343
Persistent link: https://www.econbiz.de/10012607277
Saved in:
6
Status demotion in hierarchical loyalty programs : effects of payment source
Ramaseshan, B.
;
Stein, Alisha
;
Rabbanee, Fazlul K.
- In:
The service industries journal
36
(
2016
)
9/10
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011579171
Saved in:
7
Customer loyalty in the ADSL services market in Spain : background and moderating effects
Miranda, F. Javier
;
Rubio, Sergio
;
Chamorro, Antonio
- In:
Services marketing quarterly
35
(
2014
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10010346098
Saved in:
8
The effects of membership and demographics on consumer satisfaction and loyalty in service organizations
Daughtrey, Clayton L.
;
Vowles, Nicole S.
;
Black, Gregory S.
- In:
Services marketing quarterly
34
(
2013
)
4
,
pp. 292-308
Persistent link: https://www.econbiz.de/10010208604
Saved in:
9
Konsumethik und Premiumsegment : Konzept zur Kundenbindung und Neukundengewinnung im Premiumsegment des deutschen Modemarktes unter besonderer Berücksichtigung einer Konsumethik
Hempel, Annette
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003939848
Saved in:
10
Konsumethik und Premiumsegment : Konzept zur Kundenbindung und Neukundengewinnung im Premiumsegment des deutschen Modemarktes unter besonderer Berücksichtigung einer Konsumethik
Hempel, Annette
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004487130
Saved in:
1
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