Linking relational benefits and customer loyalty : the mediating role of customer intimacy
Year of publication: |
2020
|
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Authors: | Shukla, Mahendra Kumar ; Pattnaik, Pinaki Nandan |
Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 41.2020, 4, p. 322-343
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Subject: | customer intimacy | customer loyalty | relational benefits | Services marketing | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Dienstleistungsqualität | Service quality |
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