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isPartOf:"Handbook of research in international marketing"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Internationaler Vertrieb"
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Konsumentenverhalten
International marketing
18
Internationales Marketing
18
Advertising effects
11
Werbewirkung
11
Advertising
7
Consumer behaviour
7
Werbung
7
USA
4
United States
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international advertising
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Aufsatz in Zeitschrift
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Diehl, Sandra
2
Mueller, Barbara
2
Akaka, Melissa Archpru
1
Alden, Dana
1
Costley, Carolyn
1
Dens, Nathalie
1
Gentry, James W.
1
Goos, Peter
1
Hyun, Yong J.
1
Jeong, Yoojeong
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Jun, Sunkyu
1
Koinig, Isabell
1
Koslow, Scott
1
Pelsmacker, Patrick de
1
Rajabi, Mahdi
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Taylor, Charles Raymond
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Handbook of research in international marketing
International journal of advertising : the quarterly review of marketing communications
International marketing review
45
Journal of international marketing
39
Journal of business research : JBR
37
Journal of global marketing
24
Journal of international consumer marketing
24
Asia Pacific journal of marketing and logistics
14
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
12
The journal of brand management : an international journal
10
Journal of euromarketing
7
The journal of product & brand management
7
Journal of retailing and consumer services
6
International business review : the official journal of the European International Business Academy
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of strategic marketing
5
European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business and emerging markets : IJBEM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing management : MM
4
Journal of promotion management : JPM
4
Qualitative market research : an international journal
4
The journal of consumer marketing
4
Psychology & marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Business horizons
2
Corporate reputation review : an international journal
2
Cross cultural management : an international journal
2
Direct marketing : an international journal
2
Entrepreneurial business and economics review : EBER
2
European research studies
2
International business and economics research journal
2
International journal of business and globalisation : IJBG
2
International journal of business environment : IJBE
2
International journal of contemporary hospitality management
2
International journal of emerging markets
2
International journal of management and economics
2
International journal of retail and distribution management
2
Journal for global business advancement : JGBA
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ECONIS (ZBW)
7
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1
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
2
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
3
The moderating effect of self-esteem on consumer responses to global positioning in advertising
Jun, Sunkyu
;
Jeong, Yoojeong
;
Gentry, James W.
;
Hyun, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011689808
Saved in:
4
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
5
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
6
Global brand positioning and perceptions : international advertising and global consumer culture
Akaka, Melissa Archpru
;
Alden, Dana
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10003944653
Saved in:
7
How consumer heterogeneity muddles the international advertising debate
Koslow, Scott
;
Costley, Carolyn
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
Saved in:
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