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isPartOf:"Handbook of research in international marketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of global marketing"
~subject:"Marketing management"
~subject:"Multinationales Unternehmen"
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Search: subject_exact:"Internationaler Vertrieb"
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Marketing management
Multinationales Unternehmen
International marketing
158
Internationales Marketing
158
Consumer behaviour
30
Konsumentenverhalten
30
Welt
27
World
27
USA
23
United States
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Brand management
18
Globalisierung
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Dekimpe, Marnik G.
2
Akhter, Humayun
1
Andaleeb, Syed S.
1
Bianchi, Constanza
1
Boddewyn, Jean J.
1
Castro Aristizabal, Geovanny
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Gardner, David Morgan
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Gielens, Katrijn
1
Hill, John S.
1
Homer, Pamela Miles
1
Hurtado-Ayala, Andrea
1
Jones, Joseph M.
1
Kannan, P. K.
1
Keegan, Warren J.
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Khodakarami, Farnoosh
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Kirpalani, Vishnu H.
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Lee, Yeunjae
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Qiu, Tianjiao
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Ramirez-Urraya, Agustín
1
Robb, Charles Arthur
1
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1
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Handbook of research in international marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of global marketing
International marketing review
38
Journal of international marketing
33
Journal of business research : JBR
24
International business review : the official journal of the European International Business Academy
20
Industrial marketing management : the international journal for industrial and high-tech firms
16
Europäische Hochschulschriften / 5
14
Journal of strategic marketing
9
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
8
SpringerLink / Bücher
8
European journal of marketing : EJM
7
Gabler Edition Wissenschaft
7
Journal of the Academy of Marketing Science
7
The journal of business & industrial marketing
7
Management international review : mir ; journal of international business
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The journal of brand management : an international journal
6
European journal of international management : EJIM
5
Harvard business review : HBR
5
International journal of emerging markets
5
International journal of export marketing
5
International marketing ; Vol. 2
5
Journal of euromarketing
5
Journal of international consumer marketing
5
Journal of international management
5
Journal of international trade & commerce
5
Journal of world business : JWB
5
Springer eBook Collection
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Advances in international marketing
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
International business and economics research journal
4
International journal of wine business research : IJWBR
4
International marketing ; Vol. 1
4
International marketing ; Vol. V
4
Journal of business case studies
4
Journal of business ethics : JOBE
4
Journal of international entrepreneurship
4
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ECONIS (ZBW)
24
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1
Analyzing the association between bottom of the pyramid (BoP) and export performance in born global firms : a FGLS model approval between 2011 and 2021
Escandon-Barbosa, Diana
;
Castro Aristizabal, Geovanny
; …
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10014321500
Saved in:
2
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
3
Introduction: global marketing strategy
Kannan, P. K.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 443-444
Persistent link: https://www.econbiz.de/10013271777
Saved in:
4
Customer-based execution strategy in a global digital economy
Petersen, J. Andrew
;
Paulich, Brianna JeeWon
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
Saved in:
5
A global perspective on the marketing mix across time and space
Uppal, Abhinav
;
Sharma, Amalesh
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 502-521
Persistent link: https://www.econbiz.de/10013271769
Saved in:
6
The effects of market orientation and proactive orientation on the export performance of South African SMEs
Robb, Charles Arthur
;
Stephens, Aaron Rae
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 392-410
Persistent link: https://www.econbiz.de/10012695207
Saved in:
7
Understanding the interplay between brand globalness and localness among homegrown and foreign global brands in South Korea
Tsai, Wanhsiu Sunny
;
Tao, Weiting
;
Liu, Yu
;
Lee, Yeunjae
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483618
Saved in:
8
New research on designing elements of an international marketing mix : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 137-138
Persistent link: https://www.econbiz.de/10012201017
Saved in:
9
Cultural fit and the choice of international market entry scale of Chinese firms
Qiu, Tianjiao
;
Homer, Pamela Miles
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 308-323
Persistent link: https://www.econbiz.de/10011963154
Saved in:
10
The relative impact of market orientation and entrepreneurship on export performance : do we really know enough?
Mac, Lancy
;
Evangelista, Felicitas
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 266-281
Persistent link: https://www.econbiz.de/10011654421
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