New research on designing elements of an international marketing mix : editorial
Ajay K. Manrai
| Year of publication: |
2019
|
|---|---|
| Authors: | Manrai, Ajay K. |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 32.2019, 3, p. 137-138
|
| Subject: | Marketingmanagement | Marketing management | Internationales Marketing | International marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2019.1620457 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201017