New research on designing elements of an international marketing mix : editorial
Year of publication: |
2019
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Authors: | Manrai, Ajay K. |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 32.2019, 3, p. 137-138
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Subject: | Marketingmanagement | Marketing management | Internationales Marketing | International marketing |
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Understanding relationship marketing and loyalty program effectiveness in global markets
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The strategic value of niche importers in international marketing channels
Hammervoll, Trond, (2014)
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Brunswick, Gary J., (2013)
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