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isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~accessRights:"restricted"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
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Search: subject_exact:"Suchmaschinenmarketing"
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Advertising effects
Internet marketing
163
Online-Marketing
163
Consumer behaviour
98
Konsumentenverhalten
98
Social Web
74
Social web
74
Werbewirkung
66
Advertising
55
Werbung
54
Viral marketing
33
Virales Marketing
33
Brand management
30
Markenführung
30
Online retailing
29
Online-Handel
29
social media
25
Brand image
23
Markenimage
23
Beziehungsmarketing
15
E-commerce
15
Electronic Commerce
15
Relationship marketing
15
Marketing management
13
Marketingmanagement
13
online advertising
12
advertising
11
Internet
10
Brand
9
Facebook
9
Markenartikel
9
Auction theory
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Auktionstheorie
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Digital platform
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Digitale Plattform
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Preismanagement
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Theory
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66
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Bellman, Steven
3
Varan, Duane
3
Belanche, Daniel
2
Dodoo, Naa Amponsah
2
Drennan, Judy
2
Kareklas, Ioannis
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Soojung
2
Knoll, Johannes
2
Lee, Joonghwa
2
Phua, Joe
2
Robinson, Jennifer A.
2
Agrawal, Shivani
1
Ahn, Sun Joo
1
Anselmsson, Johan
1
Antheunis, Marjolijn L.
1
Ashley, Christy
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Bajpai, Naval
1
Balboni, Bernardo
1
Balseiro, Santiago R.
1
Bernal, Jorge
1
Besbes, Omar
1
Bishop, Melissa M.
1
Boutsouki, Christina
1
Brinson, Nancy H.
1
Brocato, E. Deanne
1
Brown, Mark
1
Chakrabarti, Somnath
1
Chang, Hsia-Ching
1
Chen, Chiao-Chieh
1
Chen, Xin
1
Chintagunta, Pradeep K.
1
Chiou, Lesley
1
Chiu, Yu-Ping
1
Chock, T. Makana
1
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1
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Handbook of research on effective advertising strategies in the social media age
Journal of marketing communications
Journal of promotion management : JPM
Management science : journal of the Institute for Operations Research and the Management Sciences
International journal of advertising : the review of marketing communications
71
Journal of business research : JBR
43
International journal of internet marketing and advertising : IJIMA
35
Journal of promotion management : innovations in planning and applied research
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
International journal of advertising : the quarterly review of marketing communications
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of retailing and consumer services
21
Journal of advertising research
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Information systems research : ISR
12
Journal of marketing research
11
Journal of internet commerce
10
Journal of marketing research : JMR
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of current issues and research in advertising
9
Journal of marketing
9
Electronic commerce research
8
Marketing intelligence & planning
8
Quantitative marketing and economics : QME
8
Young consumers : insight and ideas for responsible marketers
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Marketing science
7
Operations research
7
Discussion papers / CEPR
6
International journal of electronic commerce : IJEC
6
Marketing letters : a journal of research in marketing
6
Psychology & marketing
6
SpringerLink / Bücher
6
Technological forecasting & social change : an international journal
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing
5
International journal of sports marketing & sponsorship
5
International journal of technology marketing : IJTMkt
5
Journal of consumer marketing
5
Journal of global marketing
5
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ECONIS (ZBW)
66
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1
Cold start to improve market thickness on online advertising platforms : data-driven algorithms and field experiments
Ye, Zikun
;
Zhang, Dennis J.
;
Zhang, Heng
;
Zhang, Renyu
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
7
,
pp. 3838-3860
Persistent link: https://www.econbiz.de/10014338291
Saved in:
2
Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
Saved in:
3
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
4
A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
Saved in:
5
Multidimensional targeting and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
Saved in:
6
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
7
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
8
How do morning and friendly ads influence mobile advertising? : a mediation perspective using appraisal theory
Hajian, Ava
;
Prybutok, Victor R.
;
Chang, Hsia-Ching
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 510-532
Persistent link: https://www.econbiz.de/10014321989
Saved in:
9
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini
;
Hatzithomas, Leonidas
; …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
Saved in:
10
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
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