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isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~accessRights:"restricted"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Suchmaschinenmarketing"
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Internet marketing
163
Online-Marketing
163
Consumer behaviour
98
Konsumentenverhalten
98
Social Web
74
Social web
74
Advertising effects
66
Werbewirkung
66
Advertising
55
Werbung
54
Viral marketing
33
Virales Marketing
33
Brand management
30
Markenführung
30
Online retailing
29
Online-Handel
29
social media
25
Brand image
23
Markenimage
23
Beziehungsmarketing
15
E-commerce
15
Electronic Commerce
15
Relationship marketing
15
Marketing management
13
Marketingmanagement
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online advertising
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advertising
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Internet
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Markenartikel
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Auction theory
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Auktionstheorie
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163
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163
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Balseiro, Santiago R.
3
Belanche, Daniel
3
Bellman, Steven
3
Kareklas, Ioannis
3
Kim, Soojung
3
Lee, Joonghwa
3
Varan, Duane
3
Arli, Denni
2
Bapna, Ravi
2
Burtch, Gordon
2
Despotakis, Stylianos
2
Dodoo, Naa Amponsah
2
Drennan, Judy
2
Dukes, Anthony
2
Kelly, Louise
2
Kerr, Gayle
2
Knoll, Johannes
2
Lambrecht, Anja
2
Langaro, Daniela
2
Loureiro, Sandra Maria Correia
2
Muehling, Darrel D.
2
Ofek, Elie
2
Phua, Joe
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Schivinski, Bruno
2
Shin, Jiwoong
2
Tucker, Catherine
2
Vrontis, Demetris
2
Weber, T. J.
2
Zhang, Heng
2
Abreu, Fernando Antunes de
1
Adena, Maja
1
Agarwal, Ritu
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hoyoung
1
Ahn, Jungsun
1
Ahn, Sun Joo
1
Al Dweeri, Rami
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Handbook of research on effective advertising strategies in the social media age
Journal of marketing communications
Journal of promotion management : JPM
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
270
Journal of retailing and consumer services
161
International journal of advertising : the review of marketing communications
99
International journal of internet marketing and advertising : IJIMA
99
SpringerLink / Bücher
97
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of promotion management : innovations in planning and applied research
73
International journal of hospitality management
69
Technological forecasting & social change : an international journal
69
Springer eBook Collection
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Tourism management : research, policies, practice
61
Journal of internet commerce
58
Information systems research : ISR
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Electronic commerce research
45
The journal of product & brand management
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of advertising research
44
Journal of management information systems : JMIS
42
Journal of hospitality marketing & management
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
International journal of advertising : the quarterly review of marketing communications
34
International journal of contemporary hospitality management
34
Journal of marketing
33
Marketing intelligence & planning
33
Psychology & marketing
32
Business horizons
31
International journal of technology marketing : IJTMkt
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
The journal of brand management : an international journal
30
Asia Pacific journal of marketing and logistics
29
Journal of travel and tourism marketing
29
International journal of electronic marketing and retailing : IJEMR
28
Discussion papers / CEPR
27
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ECONIS (ZBW)
163
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163
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1
The consumption of advertising in the digital age : attention and ad content
Dukes, Anthony
;
Liu, Qihong
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2086-2106
Persistent link: https://www.econbiz.de/10014519900
Saved in:
2
Cold start to improve market thickness on online advertising platforms : data-driven algorithms and field experiments
Ye, Zikun
;
Zhang, Dennis J.
;
Zhang, Heng
;
Zhang, Renyu
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
7
,
pp. 3838-3860
Persistent link: https://www.econbiz.de/10014338291
Saved in:
3
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
4
Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
Saved in:
5
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
6
Contextual standard auctions with budgets : revenue equivalence and efficiency guarantees
Balseiro, Santiago
;
Kroer, Christian
;
Kumar, Rachitesh
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 6837-6854
Persistent link: https://www.econbiz.de/10014435423
Saved in:
7
A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
Saved in:
8
Multidimensional targeting and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
Saved in:
9
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
10
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
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