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isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~isPartOf:"Journal of marketing communications"
~person:"Anselmsson, Johan"
~person:"Varnali, Kaan"
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Handbook of research on effective advertising strategies in the social media age
Journal of marketing communications
International journal of e-business research : an official publication of the Information Resources Management Association
2
Electronic commerce research and applications
1
Strategic marketing cases in emerging markets
1
Strategic uses of social media for improved customer retention
1
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ECONIS (ZBW)
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Online behavioral advertising : an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
Saved in:
2
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
3
SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
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