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isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Global luxury : organizational change and emerging markets since the 1970s"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"SpringerLink / Bücher"
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Luxury goods
49
Luxusgüter
49
Consumer behaviour
19
Konsumentenverhalten
19
Brand management
17
Markenführung
17
Luxusgut
16
Markenpolitik
13
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8
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Donzé, Pierre-Yves
3
Fujioka, Rika
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König, Verena
3
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2
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1
Amatulli, Cesare
1
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1
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1
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1
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1
Burmann, Christoph
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Büttner, Miriam
1
Camillo, Angelo A.
1
Cedrola, Elena
1
Chen, Annie Huiling
1
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1
Choi, Tsan-Ming
1
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Costabile, Michele
1
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De Angelis, Matteo
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Ha-Brookshire, Jung
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Holt, Svetlana
1
Huber, Frank
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Jain, Sheetal
1
Jain, Varsha
1
Jin, Byoungho
1
Jin, Seung-A Annie
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Handbook of research on effective marketing in contemporary globalism
Global luxury : organizational change and emerging markets since the 1970s
Marketing intelligence & planning
SpringerLink / Bücher
Journal of business research : JBR
173
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
Psychology & marketing
29
The Oxford handbook of luxury business
29
Journal of global fashion marketing : JGfM
27
Journal of international consumer marketing
27
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
20
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of travel and tourism marketing
16
Journal of revenue and pricing management
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Global marketing strategies for the promotion of luxury goods
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
International journal of wine business research : IJWBR
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
Springer eBook Collection / Business and Management
10
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ECONIS (ZBW)
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1
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
2
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
3
Luxury experience and consumer behavior : a literature review
Gupta, Damini Goyal
;
Shin, Hyunju
;
Jain, Varsha
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10014253348
Saved in:
4
Luxury consumption amidst the COVID-19 pandemic
Kumar, Prashant
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 62-82
Persistent link: https://www.econbiz.de/10013532109
Saved in:
5
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
6
The birth of luxury big business : LVMH, Richemont and Kering
Donzé, Pierre-Yves
- In:
Global luxury : organizational change and emerging …
,
(pp. 19-38)
.
2018
Persistent link: https://www.econbiz.de/10011758695
Saved in:
7
Italian luxury goods industry on the move : SMEs and global value chains
Merlo, Elisabetta
- In:
Global luxury : organizational change and emerging …
,
(pp. 39-63)
.
2018
Persistent link: https://www.econbiz.de/10011758697
Saved in:
8
Luxury brand outsiders : understanding the success of British and American luxury brands
Doyle, Stephen A.
;
Moore, Christopher M.
- In:
Global luxury : organizational change and emerging …
,
(pp. 65-86)
.
2018
Persistent link: https://www.econbiz.de/10011758715
Saved in:
9
Champagne, between terroir and luxury, 1945-2014
Tesson, Yves
- In:
Global luxury : organizational change and emerging …
,
(pp. 87-107)
.
2018
Persistent link: https://www.econbiz.de/10011758716
Saved in:
10
Christian Dior-New York : French fashion in the luxury US market
Pouillard, Véronique
- In:
Global luxury : organizational change and emerging …
,
(pp. 111-131)
.
2018
Persistent link: https://www.econbiz.de/10011758718
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