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isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"International journal of hospitality management"
~person:"Fu, Xiaoxiao"
~person:"Li, Xiangping"
~subject:"Brand management"
~subject:"Job satisfaction"
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Brand management
Job satisfaction
Consumer behaviour
2
Hotel industry
2
Hotellerie
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Luxury goods
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Markenführung
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Brand credibility
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COVID-19
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China
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Dienstleistungsqualität
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Luxury hotel restaurant
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Fu, Xiaoxiao
Li, Xiangping
Hyun, Sunghyup Sean
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1
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Handbook of research on effective marketing in contemporary globalism
International journal of hospitality management
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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To survive or to thrive? : China's luxury hotel restaurants entering O2O food delivery platforms amid the COVID-19 crisis
Yang, Fiona X.
;
Li, Xiangping
;
Lau, Virginia Meng-Chan
; …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012495046
Saved in:
2
Compelling brand storytelling for luxury hotels
Ryu, Kyungin
;
Lehto, Xinran Y.
;
Gordon, Susan E.
;
Fu, …
- In:
International journal of hospitality management
74
(
2018
),
pp. 22-29
Persistent link: https://www.econbiz.de/10011924585
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