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isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"Journal of marketing"
~subject:"Filmwirtschaft"
~subject:"Internetnutzung"
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Filmwirtschaft
Internetnutzung
Social Web
101
Social web
101
Internet marketing
32
Online-Marketing
32
Consumer behaviour
30
Konsumentenverhalten
30
Viral marketing
22
Virales Marketing
22
social media
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Beziehungsmarketing
17
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Lu, Shijie
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Wang, Xin
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Bergey, Paul K.
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Bodoky, Tamas
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Ding, MengQi
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Faustino, Paulo
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Gambaro, Marco
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Ha, Louisa
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Hennig-Thurau, Thorsten
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Hu, Xiao
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Ryoo, Jun Hyun
1
Song, Sonya Yan
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Tsourvakas, George
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Handbook of social media management : value chain and business models in changing media markets
Journal of marketing
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
5
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
4
Journal of business research : JBR
4
Journal of consumer behaviour : an international research review
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
4
NBER working paper series
3
The Routledge companion to digital consumption
3
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International Journal of Innovation Studies
2
International journal of internet marketing and advertising : IJIMA
2
Journal of economics & management
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Journal of managerial issues : JMI
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
NBER Working Paper
2
NET Institute Working Paper
2
The journal of personal selling & sales management : JPSSM
2
Tourism planning & development
2
Working paper / National Bureau of Economic Research, Inc.
2
Young consumers : insight and ideas for responsible marketers
2
Administrative Sciences : open access journal
1
Advances in Consumer Psychology
1
Advances in Information and Communication Research
1
Advances in developing human resources : ADHR
1
Advances in information and communication research
1
Advances in marketing, customer relationship management and E-services book series
1
American economic review
1
American journal of business : applying research to practice ; AJB
1
Amfiteatru economic : an economic and business research periodical
1
Arbeitsbericht / Institut für Wirtschaftsinformatik der Universität Bern
1
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ECONIS (ZBW)
12
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1
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
2
Do spoilers really spoil? : using topic modeling to measure the effect of spoiler reviews on box office revenue
Ryoo, Jun Hyun
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 70-88
Persistent link: https://www.econbiz.de/10012485583
Saved in:
3
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
4
The usage and advertising effects of social media in China
Mai, Li-chuan Evelyn
- In:
Handbook of social media management : value chain and …
,
(pp. 819-832)
.
2013
Persistent link: https://www.econbiz.de/10009763830
Saved in:
5
The impact of Facebook on news consumption
Urban, Agnes
;
Bodoky, Tamas
- In:
Handbook of social media management : value chain and …
,
(pp. 805-817)
.
2013
Persistent link: https://www.econbiz.de/10009763832
Saved in:
6
Social media involvement among college students and general population : implications to media management
Ha, Louisa
;
Hu, Xiao
- In:
Handbook of social media management : value chain and …
,
(pp. 751-773)
.
2013
Persistent link: https://www.econbiz.de/10009763840
Saved in:
7
Evolution of strategy and commercial relationships for social media platforms : the case of YouTube
Song, Sonya Yan
;
Wildman, Steven S.
- In:
Handbook of social media management : value chain and …
,
(pp. 619-632)
.
2013
Persistent link: https://www.econbiz.de/10009763877
Saved in:
8
Digital Hollywood : how Internet and social media are changing the movie business
Pardo, Alejandro
- In:
Handbook of social media management : value chain and …
,
(pp. 327-347)
.
2013
Persistent link: https://www.econbiz.de/10009762868
Saved in:
9
Social media : managerial and economic opportunities and challenges
Pérez-Latrel, Francisco J.
;
Tsourvakas, George
- In:
Handbook of social media management : value chain and …
,
(pp. 201-216)
.
2013
Persistent link: https://www.econbiz.de/10009762884
Saved in:
10
Book industry business, concentration, Internet and social media of management and marketing
Faustino, Paulo
- In:
Handbook of social media management : value chain and …
,
(pp. 87-123)
.
2013
Persistent link: https://www.econbiz.de/10009762895
Saved in:
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