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isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~subject:"Internetnutzung"
~subject:"Kundenintegration"
~subject:"Relationship marketing"
~subject:"Sector development"
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Internetnutzung
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Social Web
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Social web
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United States
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Organisatorischer Wandel
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Arango-Forero, Germán
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Bock, Andreas H.
1
Bodoky, Tamas
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Chan-Olmsted, Sylvia M.
1
Cho, Moonhee
1
Faustino, Paulo
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Friedrichsen, Mike
1
Gambaro, Marco
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Gray, Birgit
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Ha, Louisa
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Hu, Xiao
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Roncallo-Dow, Sergio
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Spangenberg, Jochen
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Tsourvakas, George
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Urban, Agnes
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Vukanovic, Zvezdan
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Yim, Mark Yi-cheon
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Zlatanov, Biser
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Handbook of social media management : value chain and business models in changing media markets
Journal of business research : JBR
107
Journal of retailing and consumer services
69
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of internet marketing and advertising : IJIMA
36
The journal of product & brand management
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Technological forecasting & social change : an international journal
28
The journal of brand management : an international journal
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of strategic marketing
25
Business horizons
21
Marketing intelligence & planning
20
International journal of electronic marketing and retailing : IJEMR
19
Psychology & marketing
19
SpringerLink / Bücher
19
Journal of internet commerce
18
Journal of promotion management : innovations in planning and applied research
18
Journal of marketing communications
17
The journal of services marketing
17
Asia Pacific journal of marketing and logistics
16
International journal of technology marketing : IJTMkt
16
Journal of marketing
16
Journal of service management
16
International journal of business information systems : IJBIS
14
Journal of the Academy of Marketing Science
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
International journal of electronic customer relationship management : IJECRM
13
Journal of electronic commerce research : JECR
13
Journal of hospitality marketing & management
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Tourism management : research, policies, practice
13
Cogent business & management
12
International journal of electronic commerce : IJEC
12
Journal of management information systems : JMIS
12
European journal of marketing
11
International journal of hospitality management
11
Journal of global marketing
11
Journal of marketing management : MM
11
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ECONIS (ZBW)
17
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1
"Telekom hilft" : customer service in the social web
Bock, Andreas H.
- In:
Handbook of social media management : value chain and …
,
(pp. 443-454)
.
2013
Persistent link: https://www.econbiz.de/10009762857
Saved in:
2
Two faces of growth : linking customer engagement to revenue streams
Zlatanov, Biser
- In:
Handbook of social media management : value chain and …
,
(pp. 289-310)
.
2013
Persistent link: https://www.econbiz.de/10009762874
Saved in:
3
Managing social media value networks : from publisher (broadcast) to user-centric (broadband-narrowcast) business models
Vukanovic, Zvezdan
- In:
Handbook of social media management : value chain and …
,
(pp. 269-288)
.
2013
Persistent link: https://www.econbiz.de/10009762875
Saved in:
4
Social media : managerial and economic opportunities and challenges
Pérez-Latrel, Francisco J.
;
Tsourvakas, George
- In:
Handbook of social media management : value chain and …
,
(pp. 201-216)
.
2013
Persistent link: https://www.econbiz.de/10009762884
Saved in:
5
New marketing communication in social media business
Mühl-Benninghaus, Wolfgang
- In:
Handbook of social media management : value chain and …
,
(pp. 143-160)
.
2013
Persistent link: https://www.econbiz.de/10009762891
Saved in:
6
Book industry business, concentration, Internet and social media of management and marketing
Faustino, Paulo
- In:
Handbook of social media management : value chain and …
,
(pp. 87-123)
.
2013
Persistent link: https://www.econbiz.de/10009762895
Saved in:
7
Some economics of new media content production and consumption, and strategic implication for media companies
Gambaro, Marco
- In:
Handbook of social media management : value chain and …
,
(pp. 49-58)
.
2013
Persistent link: https://www.econbiz.de/10009762899
Saved in:
8
Social media in companies : integrated approach for a social media strategy
Friedrichsen, Mike
- In:
Handbook of social media management : value chain and …
,
(pp. 25-47)
.
2013
Persistent link: https://www.econbiz.de/10009762900
Saved in:
9
Applications for the media sector to leverage content in social networks
Spangenberg, Jochen
;
Gray, Birgit
- In:
Handbook of social media management : value chain and …
,
(pp. 533-547)
.
2013
Persistent link: https://www.econbiz.de/10009763152
Saved in:
10
What social media are doing and where they are taking us
Picard, Robert G.
- In:
Handbook of social media management : value chain and …
,
(pp. 835-841)
.
2013
Persistent link: https://www.econbiz.de/10009763825
Saved in:
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