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isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~subject:"Internetnutzung"
~subject:"Kundenintegration"
~subject:"Sector development"
~type_genre:"Book section"
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Arango-Forero, Germán
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Bodoky, Tamas
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Faustino, Paulo
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Gambaro, Marco
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Gray, Birgit
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Ha, Louisa
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Hu, Xiao
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Krumsvik, Arne H.
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Mai, Li-chuan Evelyn
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Mühl-Benninghaus, Wolfgang
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Handbook of social media management : value chain and business models in changing media markets
Contemporary issues in social media marketing
7
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
6
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
5
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
4
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
The Routledge companion to digital consumption
4
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
3
Kundenintegration 2.0
3
Organizations and social networking : utilizing social media to engage consumers
3
Social media in strategic management
3
Branding and sustainable competitive advantage : building virtual presence
2
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Business organizations and collaborative web : practices, strategies and patterns
2
Crowdfunding for sustainable entrepreneurship and innovation
2
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
2
Digital advertising : theory and research
2
Digital transformation in journalism and news media : media management, media convergence and globalization
2
E-retailing challenges and opportunities in the global marketplace
2
Exploring the rise of fandom in contemporary consumer culture
2
Global advertising practice in a borderless world
2
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
2
Information technology and product development
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
2
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
2
Leveraging computer-mediated marketing environments
2
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
2
Social-Media-Handbuch : Theorien, Methoden, Modelle
2
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
2
WEB 2.0 : Hype oder Substanz?
2
Wertschöpfung durch Medien im Wandel
2
21st century management ; 2
1
A Research Agenda for Service Marketing
1
Advanced technologies management for retailing : frameworks and cases
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
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Two faces of growth : linking customer engagement to revenue streams
Zlatanov, Biser
- In:
Handbook of social media management : value chain and …
,
(pp. 289-310)
.
2013
Persistent link: https://www.econbiz.de/10009762874
Saved in:
2
Managing social media value networks : from publisher (broadcast) to user-centric (broadband-narrowcast) business models
Vukanovic, Zvezdan
- In:
Handbook of social media management : value chain and …
,
(pp. 269-288)
.
2013
Persistent link: https://www.econbiz.de/10009762875
Saved in:
3
Social media : managerial and economic opportunities and challenges
Pérez-Latrel, Francisco J.
;
Tsourvakas, George
- In:
Handbook of social media management : value chain and …
,
(pp. 201-216)
.
2013
Persistent link: https://www.econbiz.de/10009762884
Saved in:
4
New marketing communication in social media business
Mühl-Benninghaus, Wolfgang
- In:
Handbook of social media management : value chain and …
,
(pp. 143-160)
.
2013
Persistent link: https://www.econbiz.de/10009762891
Saved in:
5
Book industry business, concentration, Internet and social media of management and marketing
Faustino, Paulo
- In:
Handbook of social media management : value chain and …
,
(pp. 87-123)
.
2013
Persistent link: https://www.econbiz.de/10009762895
Saved in:
6
Some economics of new media content production and consumption, and strategic implication for media companies
Gambaro, Marco
- In:
Handbook of social media management : value chain and …
,
(pp. 49-58)
.
2013
Persistent link: https://www.econbiz.de/10009762899
Saved in:
7
Applications for the media sector to leverage content in social networks
Spangenberg, Jochen
;
Gray, Birgit
- In:
Handbook of social media management : value chain and …
,
(pp. 533-547)
.
2013
Persistent link: https://www.econbiz.de/10009763152
Saved in:
8
What social media are doing and where they are taking us
Picard, Robert G.
- In:
Handbook of social media management : value chain and …
,
(pp. 835-841)
.
2013
Persistent link: https://www.econbiz.de/10009763825
Saved in:
9
The usage and advertising effects of social media in China
Mai, Li-chuan Evelyn
- In:
Handbook of social media management : value chain and …
,
(pp. 819-832)
.
2013
Persistent link: https://www.econbiz.de/10009763830
Saved in:
10
The impact of Facebook on news consumption
Urban, Agnes
;
Bodoky, Tamas
- In:
Handbook of social media management : value chain and …
,
(pp. 805-817)
.
2013
Persistent link: https://www.econbiz.de/10009763832
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