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isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~subject:"Internetnutzung"
~subject:"Kundenintegration"
~subject:"Sector development"
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Internetnutzung
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Social Web
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Arango-Forero, Germán
1
Bodoky, Tamas
1
Faustino, Paulo
1
Gambaro, Marco
1
Gray, Birgit
1
Ha, Louisa
1
Hu, Xiao
1
Krumsvik, Arne H.
1
Mai, Li-chuan Evelyn
1
Murschetz, Paul
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Mühl-Benninghaus, Wolfgang
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Picard, Robert G.
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Pérez-Latrel, Francisco J.
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Roncallo-Dow, Sergio
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Spangenberg, Jochen
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Tsourvakas, George
1
Urban, Agnes
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1
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Handbook of social media management : value chain and business models in changing media markets
Journal of business research : JBR
46
Journal of retailing and consumer services
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Technological forecasting & social change : an international journal
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
SpringerLink / Bücher
11
The journal of brand management : an international journal
11
Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of product & brand management
9
International journal of technology marketing : IJTMkt
8
Journal of strategic marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Springer Proceedings in Business and Economics
8
Contemporary issues in social media marketing
7
Journal of marketing management : MM
7
Psychology & marketing
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Journal of service management
6
Marketing intelligence & planning
6
Research policy : policy, management and economic studies of science, technology and innovation
6
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
6
The journal of services marketing
6
Asia Pacific journal of marketing and logistics
5
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
5
Information systems research : ISR
5
Innovation: organization & management : IOM
5
International journal of internet marketing and advertising : IJIMA
5
Journal of consumer behaviour : an international research review
5
Journal of engineering and technology management : JET-M
5
Journal of management information systems : JMIS
5
Journal of marketing theory and practice
5
Journal of promotion management : innovations in planning and applied research
5
Journal of service theory and practice : JSTP
5
Journal of travel and tourism marketing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Marketing theory
5
Springer eBook Collection
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
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ECONIS (ZBW)
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1
Two faces of growth : linking customer engagement to revenue streams
Zlatanov, Biser
- In:
Handbook of social media management : value chain and …
,
(pp. 289-310)
.
2013
Persistent link: https://www.econbiz.de/10009762874
Saved in:
2
Managing social media value networks : from publisher (broadcast) to user-centric (broadband-narrowcast) business models
Vukanovic, Zvezdan
- In:
Handbook of social media management : value chain and …
,
(pp. 269-288)
.
2013
Persistent link: https://www.econbiz.de/10009762875
Saved in:
3
Social media : managerial and economic opportunities and challenges
Pérez-Latrel, Francisco J.
;
Tsourvakas, George
- In:
Handbook of social media management : value chain and …
,
(pp. 201-216)
.
2013
Persistent link: https://www.econbiz.de/10009762884
Saved in:
4
New marketing communication in social media business
Mühl-Benninghaus, Wolfgang
- In:
Handbook of social media management : value chain and …
,
(pp. 143-160)
.
2013
Persistent link: https://www.econbiz.de/10009762891
Saved in:
5
Book industry business, concentration, Internet and social media of management and marketing
Faustino, Paulo
- In:
Handbook of social media management : value chain and …
,
(pp. 87-123)
.
2013
Persistent link: https://www.econbiz.de/10009762895
Saved in:
6
Some economics of new media content production and consumption, and strategic implication for media companies
Gambaro, Marco
- In:
Handbook of social media management : value chain and …
,
(pp. 49-58)
.
2013
Persistent link: https://www.econbiz.de/10009762899
Saved in:
7
Applications for the media sector to leverage content in social networks
Spangenberg, Jochen
;
Gray, Birgit
- In:
Handbook of social media management : value chain and …
,
(pp. 533-547)
.
2013
Persistent link: https://www.econbiz.de/10009763152
Saved in:
8
What social media are doing and where they are taking us
Picard, Robert G.
- In:
Handbook of social media management : value chain and …
,
(pp. 835-841)
.
2013
Persistent link: https://www.econbiz.de/10009763825
Saved in:
9
The usage and advertising effects of social media in China
Mai, Li-chuan Evelyn
- In:
Handbook of social media management : value chain and …
,
(pp. 819-832)
.
2013
Persistent link: https://www.econbiz.de/10009763830
Saved in:
10
The impact of Facebook on news consumption
Urban, Agnes
;
Bodoky, Tamas
- In:
Handbook of social media management : value chain and …
,
(pp. 805-817)
.
2013
Persistent link: https://www.econbiz.de/10009763832
Saved in:
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