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isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~isPartOf:"Business & society"
~isPartOf:"The global public relations handbook : theory, research, and practice"
~subject:"Relationship marketing"
~subject:"Strategic management"
~subject:"Werbeplanung"
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Search: subject_exact:"Corporate communication"
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Relationship marketing
Strategic management
Werbeplanung
Public relations
75
Öffentlichkeitsarbeit
75
Political communication
23
Politische Kommunikation
23
Anforderungsprofil
21
Occupational profile
21
Occupational qualification
18
Qualifikation
18
Corporate Social Responsibility
11
Corporate social responsibility
11
Stakeholder
8
Strategisches Management
8
Communication
7
Communication media
7
Kommunikation
7
Kommunikationsmedien
7
CSR communication
5
Internal communication
5
Interne Kommunikation
5
Berichtswesen
4
Nachhaltigkeitsbericht
4
Reporting
4
Sustainability reporting
4
aspirational talk
4
Advertising planning
3
Corporate culture
3
Corporate reputation
3
Firmenimage
3
Interessenpolitik
3
Lobbying
3
Marketing management
3
Marketingmanagement
3
National culture
3
Nationalkultur
3
Reputation
3
USA
3
United States
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Unternehmenskultur
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Bruhn, Manfred
4
Esch, Franz-Rudolf
2
Verčič, Dejan
2
Center, Seth A.
1
Dyke, Mark A. van
1
Johnson, Julius H.
1
Krieger, Kai Harald
1
Langner, Tobias
1
Meznar, Martin B.
1
Mirchandani, Dinesh A.
1
Penttilä, Visa
1
Steffenhagen, Hartwig
1
Strödter, Kristina
1
Walker, Edward T.
1
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Business & society
The global public relations handbook : theory, research, and practice
Journal of communication management : an international journal
21
Corporate communications : an international journal
18
Journal of business research : JBR
10
PR-Kampagnen
8
The Routledge handbook of strategic communication
8
International journal of business communication : IJBC : a publication of the Association for Business Communication
7
Public Relations : ein Handbuch
7
Handbuch Unternehmenskommunikation
6
SpringerLink / Bücher
6
Business horizons
5
Future directions of strategic communication
5
Journal of communication management
5
Journal of marketing communications
5
Journal of promotion management : JPM
5
Public Relations
5
Sage benchmarks in communication
5
Strategische Kommunikationsplanung
5
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
5
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
5
Business strategy and the environment
4
Journal of business strategy
4
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
4
Routledge research in public relations
4
Social-Media-Handbuch : Theorien, Methoden, Modelle
4
Working paper series / University of Zurich, Department of Economics
4
Journal of business ethics : JOBE
3
Journal of nonprofit & public sector marketing
3
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
3
Nonprofit management & leadership
3
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
3
Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
3
Veränderungskommunikation : so unterstützen Sie den Change-Prozess wirkungsvoll ; Themen, Prozesse, Umsetzung
3
Artech House information warfare series
2
Communicating corporate social responsibility : perspectives and practice
2
Corporate reputation review : an international journal
2
Corporate social responsibility and environmental management
2
Emerald insight
2
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ECONIS (ZBW)
12
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1
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12
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1
Aspirational talk in strategy texts : a longitudinal case study of strategic episodes in corporate social responsibility communication
Penttilä, Visa
- In:
Business & society
59
(
2020
)
1
,
pp. 67-97
Persistent link: https://www.econbiz.de/10012137927
Saved in:
2
The impact of internationalization of US multinationals on public affairs strategy and performance : a comparison at 1993 and 2003
Johnson, Julius H.
;
Mirchandani, Dinesh A.
;
Meznar, …
- In:
Business & society
54
(
2015
)
1
,
pp. 89-125
Persistent link: https://www.econbiz.de/10010475374
Saved in:
3
Putting a face on the issue : corporate stakeholder mobilization in professional grassroots lobbying campaigns
Walker, Edward T.
- In:
Business & society
51
(
2012
)
4
,
pp. 561-601
Persistent link: https://www.econbiz.de/10009688067
Saved in:
4
Public relations of movers and shakers : transnational corporations
Verčič, Dejan
- In:
The global public relations handbook : theory, …
,
(pp. 795-806)
.
2009
Persistent link: https://www.econbiz.de/10003950074
Saved in:
5
Public relations, public diplomacy, and strategic communication : an international model of conceptual convergence
Dyke, Mark A. van
;
Verčič, Dejan
- In:
The global public relations handbook : theory, …
,
(pp. 822-842)
.
2009
Persistent link: https://www.econbiz.de/10003950078
Saved in:
6
The United Nations department of public information : intractable dilemmas and fundamental contradictions
Center, Seth A.
- In:
The global public relations handbook : theory, …
,
(pp. 886-903)
.
2009
Persistent link: https://www.econbiz.de/10003950083
Saved in:
7
Herausforderungen und Ansätze eines systematischen Kommunikationsmanagements
Bruhn, Manfred
;
Esch, Franz-Rudolf
;
Langner, Tobias
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 3-19)
.
2009
Persistent link: https://www.econbiz.de/10003765973
Saved in:
8
Mediawerbung
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 45-66)
.
2009
Persistent link: https://www.econbiz.de/10003765977
Saved in:
9
Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 85-106)
.
2009
Persistent link: https://www.econbiz.de/10003765980
Saved in:
10
Ableitung von Kommunikationszielen
Steffenhagen, Hartwig
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 359-377)
.
2009
Persistent link: https://www.econbiz.de/10003766073
Saved in:
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