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isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~isPartOf:"Nonprofit-PR"
~subject:"Communication"
~subject:"Competitive strategy"
~subject:"Corporate culture"
~subject:"Virales Marketing"
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Search: subject_exact:"Corporate communication"
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Communication
Competitive strategy
Corporate culture
Virales Marketing
Public relations
39
Öffentlichkeitsarbeit
39
Nonprofit organization
20
Nonprofit-Organisation
20
Deutschland
19
Germany
19
Advertising planning
3
Kommunikation
3
Marketing management
3
Marketingmanagement
3
Unternehmenskultur
3
Werbeplanung
3
Beziehungsmarketing
2
Brand management
2
Erfolgsfaktor
2
Event marketing
2
Event-Marketing
2
Internal communication
2
Interne Kommunikation
2
Markenführung
2
Relationship marketing
2
Strategic management
2
Strategisches Management
2
Success factor
2
Viral marketing
2
Advertising effects
1
Advertising media
1
Authors
1
Betriebliche Budgetierung
1
Bewertung
1
Brand image
1
Controlling
1
Corporate budgeting
1
Corporate reputation
1
Customer acquisition
1
Digitale Dienste
1
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Type of publication
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Article
9
Type of publication (narrower categories)
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Aufsatz im Buch
9
Book section
9
Language
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German
9
Author
All
Esch, Franz-Rudolf
3
Brömmling, Ulrich F.
2
Bruhn, Manfred
1
Brunner, Christian Boris
1
Krieger, Kai Harald
1
Langner, Tobias
1
Posselt, Thorsten
1
Radić, Dubravko
1
Ross, Alexander
1
Stein, Volker
1
Strödter, Kristina
1
Ullrich, Sebastian
1
Wiedmann, Klaus-Peter
1
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Nonprofit-PR
Corporate communications : an international journal
88
Journal of communication management : an international journal
57
Journal of business research : JBR
27
International journal of business communication : IJBC ; a publication of the Association of Business Communication
20
SpringerLink / Bücher
20
Journal of communication management
19
Corporate reputation review : an international journal
18
Journal of business ethics : JOBE
17
International journal of business communication : IJBC : a publication of the Association for Business Communication
14
Journal of marketing communications
12
Darden Case
10
European journal of marketing : EJM
10
Games and economic behavior
10
Management communication quarterly : an international journal
10
The Routledge handbook of strategic communication
10
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
10
Springer Reference Wirtschaft
9
Organisationskommunikation
8
Springer eBook Collection
8
Corporate social responsibility and environmental management
7
Europäische Kulturen in der Wirtschaftskommunikation
7
Public Relations : ein Handbuch
7
Business & society
6
Journal of nonprofit & public sector marketing
6
Journal of promotion management : JPM
6
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
6
Research
6
The handbook of communication and corporate social responsibility
6
Accounting, auditing & accountability journal
5
Business horizons
5
Economics letters
5
Journal of business strategy
5
Journal of economic theory
5
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
5
Working paper series / University of Zurich, Department of Economics
5
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
4
European research studies
4
Future directions of strategic communication
4
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
4
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ECONIS (ZBW)
9
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9
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9
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date (oldest first)
1
Herausforderungen und Ansätze eines systematischen Kommunikationsmanagements
Bruhn, Manfred
;
Esch, Franz-Rudolf
;
Langner, Tobias
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 3-19)
.
2009
Persistent link: https://www.econbiz.de/10003765973
Saved in:
2
Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 85-106)
.
2009
Persistent link: https://www.econbiz.de/10003765980
Saved in:
3
Word-of-Mouth Kommunikation
Radić, Dubravko
;
Posselt, Thorsten
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 249-266)
.
2009
Persistent link: https://www.econbiz.de/10003766060
Saved in:
4
Corporate Identity und Corporate Design
Wiedmann, Klaus-Peter
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 337-355)
.
2009
Persistent link: https://www.econbiz.de/10003766072
Saved in:
5
Umsetzung der integrierten Kommunikation
Esch, Franz-Rudolf
;
Brunner, Christian Boris
;
Ullrich, …
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 459-483)
.
2009
Persistent link: https://www.econbiz.de/10003766093
Saved in:
6
Unternehmenskultur als Voraussetzung erfolgreicher Kommunikation
Stein, Volker
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1217-1240)
.
2009
Persistent link: https://www.econbiz.de/10003766279
Saved in:
7
Nonprofit oder non-professionell?
Ross, Alexander
- In:
Nonprofit-PR
,
(pp. 31-34)
.
2007
Persistent link: https://www.econbiz.de/10003722877
Saved in:
8
Dimensionen der Kommunikation
Brömmling, Ulrich F.
- In:
Nonprofit-PR
,
(pp. 35-68)
.
2007
Persistent link: https://www.econbiz.de/10003722878
Saved in:
9
Sprache, Haltung, Auftritt
Brömmling, Ulrich F.
- In:
Nonprofit-PR
,
(pp. 103-110)
.
2007
Persistent link: https://www.econbiz.de/10003722885
Saved in:
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