//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"Journal of revenue and pricing management"
~subject:"Konsumentenverhalten"
~subject:"Pricing strategy"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bonusprogramm"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Pricing strategy
Kundenbindungsprogramm
8
Loyalty program
8
Consumer behaviour
4
Preismanagement
3
Revenue management
3
Revenue-Management
3
Air passenger transport
2
Beziehungsmarketing
2
Deutschland
2
Dynamic pricing
2
Germany
2
Passagierluftverkehr
2
Rabatt
2
Rebate
2
Relationship marketing
2
Sales promotion
2
Verkaufsförderung
2
2003-2010
1
Bibliometrics
1
Bibliometrie
1
Coupons
1
Customer loyalty
1
Einzelhandel
1
Experiment
1
Grounded theory
1
Hotel industry
1
Hotellerie
1
Loyalty programs
1
Marketing management
1
Marketingmanagement
1
Preisdifferenzierung
1
Price discrimination
1
Prospect Theory
1
Prospect theory
1
Retail trade
1
Strategic consumers
1
Targeting
1
USA
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
5
Language
All
English
3
German
2
Author
All
Aviv, Yossi
1
Berezan, Orie
1
Gierl, Heribert
1
Hermel, Dror
1
Lentz, Melissa
1
Maheshwari, Vaibhav
1
Mantin, Benny
1
Pandey, Neeraj
1
Raab, Carola
1
Wierich, Ralf
1
more ...
less ...
Published in...
All
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
Journal of revenue and pricing management
Journal of retailing and consumer services
35
Journal of business research : JBR
14
Journal of retailing
11
International journal of hospitality management
9
European journal of marketing : EJM
8
Journal of the Academy of Marketing Science
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
The journal of services marketing
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of promotion management : JPM
6
Journal of hospitality marketing & management
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Psychology & marketing
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
European journal of operational research : EJOR
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Information systems research : ISR
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
3
Marketing science
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Theoretical economics letters
3
Administrative Sciences : open access journal
2
Australasian marketing journal
2
Business horizons
2
Central European business review : CEBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can coupons counteract strategic consumer behavior?
Hermel, Dror
;
Mantin, Benny
;
Aviv, Yossi
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10013258149
Saved in:
2
Uncovering the relationship between revenue management and hotel loyalty programs
Lentz, Melissa
;
Berezan, Orie
;
Raab, Carola
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 306-320
Persistent link: https://www.econbiz.de/10013258162
Saved in:
3
Four decades of coupon research in pricing : evolution, development, and practice
Pandey, Neeraj
;
Maheshwari, Vaibhav
- In:
Journal of revenue and pricing management
16
(
2017
)
4
,
pp. 397-416
Persistent link: https://www.econbiz.de/10011771216
Saved in:
4
Zur Wirkung individualisierter und personalisierter Coupons
Wierich, Ralf
- In:
Handel im Fokus : aus dem Instituts für …
59
(
2007
)
3
,
pp. 140-155
Persistent link: https://www.econbiz.de/10003533349
Saved in:
5
Wirkung von Coupons auf die Kaufbereitschaft von Konsumenten
Gierl, Heribert
- In:
Handel im Fokus : aus dem Instituts für …
58
(
2006
)
3
,
pp. 140-154
Persistent link: https://www.econbiz.de/10003358173
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->