Can coupons counteract strategic consumer behavior?
Dror Hermel, Benny Mantin, Yossi Aviv
| Year of publication: |
2022
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|---|---|
| Authors: | Hermel, Dror ; Mantin, Benny ; Aviv, Yossi |
| Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 21.2022, 3, p. 262-273
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| Subject: | Coupons | Dynamic pricing | Revenue management | Strategic consumers | Targeting | Konsumentenverhalten | Consumer behaviour | Revenue-Management | Preismanagement | Pricing strategy | Kundenbindungsprogramm | Loyalty program | Preisdifferenzierung | Price discrimination | Rabatt | Rebate |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-021-00325-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258149