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isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"Journal of revenue and pricing management"
~subject:"Marketing management"
~subject:"Pricing strategy"
~type_genre:"Article in journal"
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Search: subject_exact:"Bonusprogramm"
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Marketing management
Pricing strategy
Kundenbindungsprogramm
8
Loyalty program
8
Consumer behaviour
4
Konsumentenverhalten
4
Preismanagement
3
Revenue management
3
Revenue-Management
3
Air passenger transport
2
Beziehungsmarketing
2
Deutschland
2
Dynamic pricing
2
Germany
2
Passagierluftverkehr
2
Rabatt
2
Rebate
2
Relationship marketing
2
Sales promotion
2
Verkaufsförderung
2
2003-2010
1
Bibliometrics
1
Bibliometrie
1
Coupons
1
Customer loyalty
1
Einzelhandel
1
Experiment
1
Grounded theory
1
Hotel industry
1
Hotellerie
1
Loyalty programs
1
Marketingmanagement
1
Preisdifferenzierung
1
Price discrimination
1
Prospect Theory
1
Prospect theory
1
Retail trade
1
Strategic consumers
1
Targeting
1
USA
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German
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Aviv, Yossi
1
Berezan, Orie
1
Hermel, Dror
1
Lentz, Melissa
1
Maheshwari, Vaibhav
1
Mantin, Benny
1
Pandey, Neeraj
1
Raab, Carola
1
Wierich, Ralf
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
Journal of revenue and pricing management
Journal of retailing and consumer services
7
European journal of marketing : EJM
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
European journal of operational research : EJOR
2
Information systems research : ISR
2
Journal of business research : JBR
2
Journal of hospitality marketing & management
2
Journal of retailing
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Marketing science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The Cornell hospitality quarterly
2
The journal of consumer marketing
2
The journal of industrial economics
2
Electronic markets : the international journal on networked business
1
Information economics and policy : IEP
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of economics and business research : IJEBR
1
International journal of industrial organization
1
International journal of islamic marketing and branding
1
International journal of production research
1
Inventi impact: service sector
1
Journal of air transport management
1
Journal of business market management : JBM
1
Journal of economic behavior & organization : JEBO
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international business and economics : JIBE
1
Journal of international marketing
1
Journal of organizational computing and electronic commerce
1
Journal of promotion management : JPM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Academy of Marketing Science
1
Journal of transnational management : the official journal of the International Management Development Association
1
MIT sloan management review
1
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ECONIS (ZBW)
4
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1
Can coupons counteract strategic consumer behavior?
Hermel, Dror
;
Mantin, Benny
;
Aviv, Yossi
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10013258149
Saved in:
2
Uncovering the relationship between revenue management and hotel loyalty programs
Lentz, Melissa
;
Berezan, Orie
;
Raab, Carola
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 306-320
Persistent link: https://www.econbiz.de/10013258162
Saved in:
3
Four decades of coupon research in pricing : evolution, development, and practice
Pandey, Neeraj
;
Maheshwari, Vaibhav
- In:
Journal of revenue and pricing management
16
(
2017
)
4
,
pp. 397-416
Persistent link: https://www.econbiz.de/10011771216
Saved in:
4
Zur Wirkung individualisierter und personalisierter Coupons
Wierich, Ralf
- In:
Handel im Fokus : aus dem Instituts für …
59
(
2007
)
3
,
pp. 140-155
Persistent link: https://www.econbiz.de/10003533349
Saved in:
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