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isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"Journal of revenue and pricing management"
~subject:"Preismanagement"
~subject:"Pricing strategy"
~subject:"Rebate"
~type_genre:"Article in journal"
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Search: subject_exact:"Bonusprogramm"
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Preismanagement
Pricing strategy
Rebate
Kundenbindungsprogramm
8
Loyalty program
8
Consumer behaviour
4
Konsumentenverhalten
4
Revenue management
3
Revenue-Management
3
Air passenger transport
2
Beziehungsmarketing
2
Deutschland
2
Dynamic pricing
2
Germany
2
Passagierluftverkehr
2
Rabatt
2
Relationship marketing
2
Sales promotion
2
Verkaufsförderung
2
2003-2010
1
Bibliometrics
1
Bibliometrie
1
Coupons
1
Customer loyalty
1
Einzelhandel
1
Experiment
1
Grounded theory
1
Hotel industry
1
Hotellerie
1
Loyalty programs
1
Marketing management
1
Marketingmanagement
1
Preisdifferenzierung
1
Price discrimination
1
Prospect Theory
1
Prospect theory
1
Retail trade
1
Strategic consumers
1
Targeting
1
USA
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Article in journal
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English
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Aviv, Yossi
1
Berezan, Orie
1
Hermel, Dror
1
Lentz, Melissa
1
Maheshwari, Vaibhav
1
Mantin, Benny
1
Pandey, Neeraj
1
Raab, Carola
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
Journal of revenue and pricing management
Journal of retailing and consumer services
9
Journal of retailing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Information systems research : ISR
3
Marketing science
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
International journal of production economics
2
Journal of marketing
2
Journal of promotion management : JPM
2
The journal of industrial economics
2
American business law journal : the official publication of the American Business Law Association
1
American business review
1
Annals of tourism research : ATR ; a social sciences journal
1
Applied economics
1
Betriebs-Berater : BB
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Electronic markets : the international journal on networked business
1
Information economics and policy : IEP
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of contemporary hospitality management
1
International journal of industrial organization
1
International journal of production research
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of economics & business
1
Journal of hospitality marketing & management
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Quarterly journal of business and economics : QJBE
1
Southern economic journal
1
The Cornell hospitality quarterly
1
The Rand journal of economics
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
Transportation research / E : an international journal
1
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ECONIS (ZBW)
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1
Can coupons counteract strategic consumer behavior?
Hermel, Dror
;
Mantin, Benny
;
Aviv, Yossi
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10013258149
Saved in:
2
Uncovering the relationship between revenue management and hotel loyalty programs
Lentz, Melissa
;
Berezan, Orie
;
Raab, Carola
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 306-320
Persistent link: https://www.econbiz.de/10013258162
Saved in:
3
Four decades of coupon research in pricing : evolution, development, and practice
Pandey, Neeraj
;
Maheshwari, Vaibhav
- In:
Journal of revenue and pricing management
16
(
2017
)
4
,
pp. 397-416
Persistent link: https://www.econbiz.de/10011771216
Saved in:
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