//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of nonprofit and voluntary sector marketing"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer segmentation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Target group
57
Zielgruppe
57
Advertising
20
USA
20
United States
20
Werbung
20
Advertising effects
19
Werbewirkung
19
Children
15
Kinder
15
Jugendliche
7
Youth
7
Business model
6
Geschäftsmodell
6
Low income
6
Niedrigeinkommen
6
Consumer behaviour
5
Fernsehwerbung
5
Konsumentenverhalten
5
Multinationales Unternehmen
5
Psychology of advertising
5
Television advertising
5
Transnational corporation
5
Werbepsychologie
5
Computerspiel
4
Fundraising
4
Language
4
Marketing management
4
Marketingmanagement
4
Sprache
4
Video game
4
China
3
Emerging economies
3
Ethnic group
3
Ethnische Gruppe
3
Nonprofit marketing
3
Nonprofit-Marketing
3
Schwellenländer
3
Advertising planning
2
Age group
2
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
56
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
57
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
57
Author
All
Russell, Cristel Antonia
3
An, Soontae
2
Bakir, Aysen
2
Kulczynski, Alicia
2
Nelson, Michelle R.
2
Puntoni, Stefano
2
Russell, Dale W.
2
Simanis, Erik
2
Andrews, Lynda
1
Avery, Jill
1
Baxter, Stacey
1
Baxter, Stacey M.
1
Bellan, Monique
1
Bever, Derek van
1
Bishop, Melissa M.
1
Burke, Christine S.
1
Burton, Scot
1
Carlotti, Steve
1
Carr, Stuart C.
1
Carroll, Ryall
1
Cauberghe, Verolien
1
Cauberghe, Veroline
1
Chen, Huan
1
Childers, Courntey Carpenter
1
Christensen, Clayton M.
1
Croson, Rachel Toni Algaze
1
Dalsace, Frédéric
1
David, Meredith E.
1
De Jans, Steffi
1
DuFault, Beth
1
Duboff, Robert
1
Duke, Duncan
1
Evans, Nathaniel J.
1
Eyring, Matthew J.
1
Fairchild, Gregory
1
Faivre-Tavignot, Bénédicte
1
Folse, Judith Anne Garretson
1
Fosu, Ignatius
1
Fournier, Susan
1
Gadiesh, Orit
1
more ...
less ...
Published in...
All
Harvard business review : HBR
International journal of nonprofit and voluntary sector marketing
Journal of advertising : official publication of the American Academy of Advertising
Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
Psychology & marketing
23
Journal of retailing and consumer services
22
International journal of advertising : the quarterly review of marketing communications
21
Journal of business research : JBR
18
The journal of consumer marketing
17
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
Marketing intelligence & planning
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
International journal of hospitality management
9
Journal of revenue and pricing management
9
Marketing letters : a journal of research in marketing
9
International journal of advertising : the review of marketing communications
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
8
Journal of hospitality marketing & management
8
Journal of marketing management : MM
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing theory
8
Media-Perspektiven
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing theory and practice
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Tourism review : the official journal of the AIEST
7
more ...
less ...
Source
All
ECONIS (ZBW)
57
Showing
1
-
10
of
57
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue: children and advertising
Nelson, Michelle R.
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10012004032
Saved in:
2
Research on children and advertising then and now : challenges and opportunities for future research
Nelson, Michelle R.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 301-308
Persistent link: https://www.econbiz.de/10012004034
Saved in:
3
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
De Jans, Steffi
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 309-325
Persistent link: https://www.econbiz.de/10012004045
Saved in:
4
Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
;
Childers, …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 326-346
Persistent link: https://www.econbiz.de/10012004047
Saved in:
5
What components should be included in advertising literacy education? : effect of component types and the moderating role of age
Hwang, Yoori
;
Yum, Jung-Yoon
;
Jeong, Se-Hoon
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 347-361
Persistent link: https://www.econbiz.de/10012004049
Saved in:
6
Effectiveness of a school-based media literacy curriculum in encouraging critical attitudes about advertising content and forms among boys and girls
Sekarasih, Laras
;
Scharrer, Erica
;
Olson, Christine
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 362-377
Persistent link: https://www.econbiz.de/10012004052
Saved in:
7
To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
Saved in:
8
When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Russell, Dale W.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
Saved in:
9
Jack and Jill be nimble : a historical analysis of an "adless" children’s magazine
Holiday, Steven
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012004092
Saved in:
10
Africa's new generation of innovators
Christensen, Clayton M.
;
Ojomo, Efosa
;
Bever, Derek van
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 128-136
Persistent link: https://www.econbiz.de/10011632696
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->