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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of strategic marketing"
~source:"econis"
~subject:"Internet marketing"
~subject:"Online retailing"
~subject:"Online-Marketing"
~type:"article"
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Internet marketing
Online retailing
Online-Marketing
Beziehungsmarketing
314
Relationship marketing
314
Consumer behaviour
133
Konsumentenverhalten
133
Customer satisfaction
82
Kundenzufriedenheit
82
Brand management
53
Markenführung
53
Brand image
48
Dienstleistungsqualität
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Markenimage
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Marketing management
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Marketingmanagement
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Social Web
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Social web
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Customer integration
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Lieferantenmanagement
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Online-Handel
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E-commerce
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Brand loyalty
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Einzelhandel
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Markentreue
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Johnson, Lester W.
3
Leckie, Civilai
2
Moriuchi, Emi
2
Abeza, Gashaw
1
Abid, Aman
1
Aimé, Isabelle
1
Akter, Shahriar
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Al-Hawari, Mohd Ahmad
1
Aljuhmani, Hasan Yousef
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Almubarak, Alanoud F.
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Alryalat, Mohammad Abdallah Ali
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Barari, Mojtaba
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1
Cham Tat Huei
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1
Colton, Deborah
1
Cui, Li
1
Dawar, Niraj
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Eugene Cheng-xi Aw
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Harvard-Business-Manager : das Wissen der Besten
Asia Pacific journal of marketing and logistics
Journal of strategic marketing
Journal of retailing and consumer services
119
Journal of business research : JBR
93
International journal of internet marketing and advertising : IJIMA
43
International journal of electronic marketing and retailing : IJEMR
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of internet commerce
24
The journal of product & brand management
24
Marketing intelligence & planning
21
Electronic commerce research
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
International journal of e-business research : an official publication of the Information Resources Management Association
20
International journal of business information systems : IJBIS
19
International journal of retail & distribution management
18
The service industries journal
18
Cogent business & management
17
International journal of electronic commerce : IJEC
17
International journal of electronic customer relationship management : IJECRM
17
Journal of promotion management : innovations in planning and applied research
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
15
Journal of retailing
15
Journal of the Academy of Marketing Science
15
Business horizons
13
International journal of retail and distribution management
13
Journal of marketing communications
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Technological forecasting & social change : an international journal
13
International journal of hospitality management
12
International journal of technology marketing : IJTMkt
12
Journal of electronic commerce research : JECR
12
Journal of marketing management : MM
12
The international review of retail, distribution and consumer research
12
The journal of brand management : an international journal
12
Journal of fashion marketing and management
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Psychology & marketing
11
The journal of services marketing
11
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ECONIS (ZBW)
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
3
Reward me or charity : the impact of mobile e-commerce platforms' loyalty programme reward types on participation intention
Zhou, Yanju
;
Lu, Cuilian
;
Yu Yi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2122-2144
Persistent link: https://www.econbiz.de/10014430210
Saved in:
4
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
5
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
6
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
7
An empirical study on repeat consumer's shopping satisfaction on C2C e-commerce in Japan : the role of value, trust and engagement
Moriuchi, Emi
;
Takahashi, Ikuo
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 560-581
Persistent link: https://www.econbiz.de/10014285856
Saved in:
8
Sustaining customer loyalty of fresh food e-tailers : an empirical study in China
Cui, Li
;
He, Shanshan
;
Deng, Hepu
;
Wang, Xiaoyi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 669-686
Persistent link: https://www.econbiz.de/10014285872
Saved in:
9
Developing a feature-centric and affordance-based conceptualization of social media interactions
Sajtos, Laszlo
;
Cao, Joanne T.
;
Zhang, Wen
;
Peko, Gabrielle
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1224-1244
Persistent link: https://www.econbiz.de/10014285989
Saved in:
10
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
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