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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Business horizons"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of marketing communications"
~subject:"Online-Marketing"
~type:"article"
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Search: subject_exact:"Beziehungsmanagement"
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Online-Marketing
Beziehungsmarketing
181
Relationship marketing
181
Consumer behaviour
72
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72
Social Web
44
Social web
44
Internet marketing
34
Marketing management
33
Marketingmanagement
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Markenführung
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Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Baghi, Ilaria
1
Bhardwaj, Neha
1
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Brito, Eliane P. Z.
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1
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Coelho, Pedro Simões
1
Couto, João Pedro Almeida
1
Cui, Xuebin
1
Dass, Mayukh
1
Daugherty, Terry
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Erkkila, Taina
1
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Hammick, Jinhyon Kwon
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Hoang, Duc
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1
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1
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Harvard-Business-Manager : das Wissen der Besten
Business horizons
Electronic commerce research
Journal of marketing communications
Journal of business research : JBR
64
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of electronic marketing and retailing : IJEMR
23
The journal of product & brand management
23
Marketing intelligence & planning
17
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of strategic marketing
13
Journal of the Academy of Marketing Science
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
The journal of brand management : an international journal
12
Cogent business & management
11
The service industries journal
11
International journal of business information systems : IJBIS
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of marketing management : MM
9
Journal of marketing
8
International journal of electronic commerce : IJEC
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of electronic commerce research : JECR
7
Journal of global marketing
7
Tourism management : research, policies, practice
7
Journal of fashion marketing and management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
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ECONIS (ZBW)
34
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1
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
2
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
3
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
4
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
5
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
6
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
7
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
8
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
9
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
10
Design of sweepstakes-based social media marketing for online customer engagement
Jung, Woo-Jin
;
Yang, Seungjun
;
Kim, Hee-Woong
- In:
Electronic commerce research
20
(
2020
)
1
,
pp. 119-146
Persistent link: https://www.econbiz.de/10012224060
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