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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Business horizons"
~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~type:"article"
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Search: subject_exact:"Beziehungsmanagement"
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Consumer behaviour
Online-Marketing
Beziehungsmarketing
153
Relationship marketing
153
Konsumentenverhalten
56
Social Web
36
Social web
36
Marketing management
33
Marketingmanagement
33
Internet marketing
27
Brand management
25
Markenführung
25
Customer satisfaction
19
Kundenzufriedenheit
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18
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Campbell, Colin L.
3
Berman, Barry
2
Eisingerich, Andreas B
2
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2
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2
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2
Pitt, Leyland F.
2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Harvard-Business-Manager : das Wissen der Besten
Business horizons
Journal of marketing communications
Journal of retailing and consumer services
467
Journal of business research : JBR
373
International journal of hospitality management
168
The journal of services marketing
119
The journal of product & brand management
100
The journal of brand management : an international journal
84
Journal of the Academy of Marketing Science
80
Industrial marketing management : the international journal for industrial and high-tech firms
79
Journal of hospitality marketing & management
76
Cogent business & management
75
Psychology & marketing
75
Asia Pacific journal of marketing and logistics
71
International journal of contemporary hospitality management
71
Journal of strategic marketing
71
Journal of travel and tourism marketing
70
The service industries journal
68
Journal of retailing
66
Marketing intelligence & planning
58
Journal of service management
57
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing
54
The international review of retail, distribution and consumer research
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
53
Services marketing quarterly
52
European journal of marketing : EJM
51
International journal of electronic marketing and retailing : IJEMR
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
50
Journal of service research : JSR
50
International journal of retail & distribution management
48
Tourism management : research, policies, practice
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Service business
41
The international journal of bank marketing : IJBM
41
International journal of retail and distribution management
39
Journal of promotion management : innovations in planning and applied research
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
37
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ECONIS (ZBW)
70
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1
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
2
Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi
;
Heinberg, Martin
;
Huang, Xuan
;
Eisingerich, …
- In:
Business horizons
66
(
2023
)
4
,
pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
Saved in:
3
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
4
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
5
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
6
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
7
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
8
Service innovation, experiential relationship quality and shopping outcomes in a smart unmanned store
Wu, Hung-Che
;
Xu, Haonan
;
Wu, Tsung Pao
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014529299
Saved in:
9
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
10
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
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