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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Business horizons"
~isPartOf:"Journal of marketing communications"
~subject:"Markenimage"
~subject:"Online-Marketing"
~type:"article"
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Search: subject_exact:"Beziehungsmanagement"
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Markenimage
Online-Marketing
Beziehungsmarketing
153
Relationship marketing
153
Consumer behaviour
56
Konsumentenverhalten
56
Social Web
36
Social web
36
Marketing management
33
Marketingmanagement
33
Internet marketing
27
Brand management
25
Markenführung
25
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19
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18
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37
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Abratt, Russell
1
Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
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1
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Harvard-Business-Manager : das Wissen der Besten
Business horizons
Journal of marketing communications
Journal of business research : JBR
147
Journal of retailing and consumer services
110
The journal of product & brand management
86
The journal of brand management : an international journal
75
International journal of internet marketing and advertising : IJIMA
45
Industrial marketing management : the international journal for industrial and high-tech firms
44
International journal of hospitality management
42
Asia Pacific journal of marketing and logistics
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Cogent business & management
31
Journal of strategic marketing
30
Marketing intelligence & planning
30
Journal of travel and tourism marketing
28
International journal of electronic marketing and retailing : IJEMR
27
Psychology & marketing
27
Journal of promotion management : innovations in planning and applied research
25
Journal of the Academy of Marketing Science
21
European journal of marketing : EJM
20
International journal of contemporary hospitality management
20
Journal of hospitality marketing & management
20
Journal of internet commerce
20
Tourism management : research, policies, practice
19
Journal of marketing management : MM
18
The service industries journal
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Technological forecasting & social change : an international journal
15
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of marketing
13
The journal of business & industrial marketing
13
The journal of services marketing
13
European journal of marketing
12
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ECONIS (ZBW)
39
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1
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
2
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
3
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
4
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
5
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
6
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
7
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
8
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
9
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
10
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
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