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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Discussion papers / CEPR"
~isPartOf:"Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern"
~isPartOf:"Psychology & marketing"
~subject:"Experiment"
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Harvard-Business-Manager : das Wissen der Besten
Discussion papers / CEPR
Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
Psychology & marketing
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Consumer self-construal and trust as determinants of the reactance to a recommender advice
Aljukhadar, Muhammad
;
Trifts, Valerie
;
Senecal, Sylvain
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 708-719
Persistent link: https://www.econbiz.de/10011738070
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2
The effect of low- versus high-variance in product reviews on product evaluation
Park, Se-bum
;
Park, Do-hyung
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 543-554
Persistent link: https://www.econbiz.de/10009778567
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