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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Advertising effects"
~subject:"Marketing management"
~subject:"Social web"
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Advertising effects
Marketing management
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Beziehungsmarketing
520
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209
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Terho, Harri
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Harvard-Business-Manager : das Wissen der Besten
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
133
Journal of retailing and consumer services
88
Journal of strategic marketing
46
The journal of product & brand management
44
International journal of internet marketing and advertising : IJIMA
40
The journal of business & industrial marketing
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
SpringerLink / Bücher
31
Business horizons
28
Journal of the Academy of Marketing Science
28
The journal of brand management : an international journal
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of marketing
24
Journal of marketing communications
24
Marketing intelligence & planning
24
International journal of electronic customer relationship management : IJECRM
23
Journal of marketing management : MM
23
Cogent business & management
22
European journal of marketing : EJM
21
Asia Pacific journal of marketing and logistics
20
Technological forecasting & social change : an international journal
20
International journal of hospitality management
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of promotion management : innovations in planning and applied research
19
Journal of internet commerce
18
Journal of service management
18
International journal of electronic marketing and retailing : IJEMR
17
The journal of services marketing
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
International journal of business information systems : IJBIS
16
Journal of business-to-business marketing
16
Psychology & marketing
16
The service industries journal
16
Tourism management : research, policies, practice
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of hospitality marketing & management
14
Marketing letters : a journal of research in marketing
13
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ECONIS (ZBW)
119
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
4
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
5
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
6
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Jumbum
;
Chan, Ka Wing
;
Gu, William
;
Septianto, Felix
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 212-225
Persistent link: https://www.econbiz.de/10013326938
Saved in:
7
Franchise network relationships and word of mouth communication in social media networks
Sashi, C. M.
;
Brynildsen, Gina
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 153-163
Persistent link: https://www.econbiz.de/10013259047
Saved in:
8
Is it enough to be market-oriented? : how coopetition and industry experience affect the relationship between a market orientation and customer satisfaction performance
Crick, James M.
;
Karami, Masoud
;
Crick, Dave
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 62-75
Persistent link: https://www.econbiz.de/10013206397
Saved in:
9
Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
Chaker, Nawar N.
;
Nowlin, Edward L.
;
Pivonka, Maxwell T.
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 127-144
Persistent link: https://www.econbiz.de/10013206400
Saved in:
10
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
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