//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Beziehungsmarketing"
~subject:"Customer service"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Beziehungsmanagement"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Customer service
Relationship marketing
730
Lieferantenmanagement
253
Supplier relationship management
253
Consumer behaviour
183
Konsumentenverhalten
183
B-to-B-Marketing
170
Business-to-business marketing
170
Customer satisfaction
94
Kundenzufriedenheit
94
Customer value
87
Kundenwert
87
Marketing management
80
Marketingmanagement
80
Salespeople
80
Verkaufspersonal
80
Social Web
64
Social web
64
Dienstleistungsqualität
63
Service quality
63
Customer integration
59
Kundenintegration
59
Brand management
54
Markenführung
54
Firm performance
49
Selling
49
Unternehmenserfolg
49
Verkauf
49
Betriebliche Wertschöpfung
47
Value creation
47
Internet marketing
46
Online-Marketing
46
USA
42
United States
42
Brand image
37
E-commerce
37
Electronic Commerce
37
Markenimage
37
Business network
36
Unternehmensnetzwerk
36
more ...
less ...
Online availability
All
Undetermined
392
Free
12
Type of publication
All
Article
727
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
730
Aufsatz in Zeitschrift
730
Conference paper
10
Konferenzbeitrag
10
Collection of articles of several authors
4
Sammelwerk
4
Interview
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
686
German
44
Author
All
Kumar, V.
20
Palmatier, Robert W.
19
Homburg, Christian
14
Ruyter, Ko de
11
Wieseke, Jan
10
Terho, Harri
9
Eggert, Andreas
8
Naudé, Peter
8
Steinhoff, Lena
8
Grewal, Dhruv
7
La Rocca, Antonella
7
Agnihotri, Raj
6
Frow, Pennie
6
Lam, Son K.
6
Snehota, Ivan
6
Verhoef, Peter C.
6
Casidy, Riza
5
Fang, Eric
5
Henneberg, Stephan
5
Jaakkola, Elina
5
Krafft, Manfred
5
Payne, Adrian
5
Rapp, Adam
5
Scheer, Lisa K.
5
Schmitz, Christian
5
Voorhees, Clay M.
5
Aarikka-Stenroos, Leena
4
Alavi, Sascha
4
Andersen, Poul Houman
4
Chaker, Nawar N.
4
Evanschitzky, Heiner
4
Ewing, Michael
4
Falk, Tomas
4
Fornell, Claes
4
Grewal, Rajdeep
4
Grégoire, Yany
4
Habel, Johannes
4
Harmeling, Colleen M.
4
Hult, G. Tomas M.
4
Itani, Omar S.
4
more ...
less ...
Published in...
All
Harvard-Business-Manager : das Wissen der Besten
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing
Journal of the Academy of Marketing Science
Journal of business research : JBR
621
Journal of retailing and consumer services
582
International journal of hospitality management
280
SpringerLink / Bücher
258
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
more ...
less ...
Source
All
ECONIS (ZBW)
730
Showing
1
-
10
of
730
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
3
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
4
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
5
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
6
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
7
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
8
Artificial empathy in marketing interactions : bridging the human-AI gap in affective and social customer experience
Liu-Thompkins, Yuping
;
Okazaki, Shintaro
;
Li, Hairong
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1198-1218
Persistent link: https://www.econbiz.de/10013463910
Saved in:
9
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
10
Will artificial intelligence undermine the effects of guanxi on relationship performance? : evidence from China's banking industry
Liu, Paul C. Y.
;
Wang, Weisha
;
Wang, Zi
;
Yang, Ying
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 12-25
Persistent link: https://www.econbiz.de/10014456182
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->