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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~person:"Guzman, Francisco"
~subject:"Beziehungsmarketing"
~subject:"Customer service"
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Beziehungsmarketing
Customer service
Brand management
6
Markenführung
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Brand
5
Brand image
5
Consumer behaviour
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Konsumentenverhalten
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Guzman, Francisco
Kumar, V.
10
Palmatier, Robert W.
9
Homburg, Christian
8
Wieseke, Jan
5
Fang, Eric
4
Grewal, Rajdeep
4
Fetscherin, Marc
3
Fornell, Claes
3
Haws, Kelly L.
3
Houston, Mark B.
3
Leone, Robert P.
3
Lilien, Gary L.
3
Neslin, Scott A.
3
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3
Ruyter, Ko de
3
Schmitz, Christian
3
Veloutsou, Cleopatra
3
Verhoef, Peter C.
3
Ahearne, Michael
2
Alavi, Sascha
2
Belz, Christian
2
Bleier, Alexander
2
Bornemann, Torsten
2
Broyles, S. Allen
2
Dant, Rajiv P.
2
Dawar, Niraj
2
Eggert, Andreas
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Evanschitzky, Heiner
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Fader, Peter
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Falk, Tomas
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2
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Fürst, Andreas
2
Ganesan, Shankar
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Habel, Johannes
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
The journal of product & brand management
Journal of Product and Brand Management Ser.
1
Journal of business research : JBR
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
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ECONIS (ZBW)
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1
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
2
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
3
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
4
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
5
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
6
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
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