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isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of vacation marketing : an international journal"
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Search: subject_exact:"Segmented markets"
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Market segmentation
42
Marktsegmentierung
42
Consumer behaviour
15
Konsumentenverhalten
15
Tourism marketing
13
Tourismusmarketing
13
Holiday behaviour
10
Urlaubsverhalten
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Marketingmanagement
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Clusteranalyse
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Segmentation
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market segmentation
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Destination management
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Internationaler Tourismus
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42
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Bruwer, Johan
2
McCarthy, Breda
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Smith, Wayne W.
2
Araujo, Luis
1
Azimont, Frank
1
Barry, Thomas E.
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Bitsani, Evgenia
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Blocker, Christopher P.
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Boejgaard, John
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Brooks, David
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Chen, Chun-Chu
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Chen, Sandy C.
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Ching-Wei, Lien
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Chyong-ru, Liu
1
Denizci Guillet, Basak
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Dioko, Leonardo A. N.
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Dong, Erwin
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Du, Fei
1
Ellegaard, Chris
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Fan, Tina P.
1
Flint, Daniel J.
1
Fong, Hoc N.
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Guo, Shu
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Herbst, Frikkie
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Jiang, Jingxian Kelly
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Jung, Jihye
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Asia Pacific journal of marketing and logistics
International journal of contemporary hospitality management
Journal of vacation marketing : an international journal
Journal of retailing and consumer services
31
NBER working paper series
24
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
20
Journal of strategic marketing
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
SpringerLink / Bücher
19
Working paper / National Bureau of Economic Research, Inc.
19
Discussion paper / Centre for Economic Policy Research
18
Journal of business research : JBR
17
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of targeting, measurement and analysis for marketing
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
European journal of operational research : EJOR
14
Journal of revenue and pricing management
14
NBER Working Paper
14
Tourism economics : the business and finance of tourism and recreation
13
CESifo working papers
12
Gabler Edition Wissenschaft
12
European journal of marketing : EJM
11
International journal of hospitality management
11
Journal of banking & finance
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of international financial markets, institutions & money
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Discussion paper / Tinbergen Institute
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of financial economics
9
Journal of food products marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
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ECONIS (ZBW)
42
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1
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
2
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
3
Customer preferences for staycation package attributes
Qiu, Richard T. R.
;
King, Brian
;
Tang, Mei Fung Candy
; …
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1327-1352
Persistent link: https://www.econbiz.de/10014483843
Saved in:
4
New insights into hotel customer's revisiting intentions, based on big data
Marandi, Aliakbar
;
Tasavori, Misagh
;
Najmi, Manoochehr
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 292-311
Persistent link: https://www.econbiz.de/10014483426
Saved in:
5
Sustainable lifestyles, eating out habits and the green gap : a study of food waste segments
Liu, Hongbo
;
McCarthy, Breda
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 920-943
Persistent link: https://www.econbiz.de/10014285920
Saved in:
6
Lifestyle segmentation of older Koreans : a longitudinal comparison of segments and life satisfaction
Jung, Kwon
;
Jung, Jihye
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 3-30
Persistent link: https://www.econbiz.de/10012798102
Saved in:
7
From curious to connoisseur : a longitudinal segmentation of attendees at a Chinese wine festival
Shi, Fangfang
;
Ji, Shaojun
;
Weaver, David B.
;
Huang, …
- In:
International journal of contemporary hospitality management
34
(
2022
)
3
,
pp. 885-907
Persistent link: https://www.econbiz.de/10013164513
Saved in:
8
To segment or not? : that is the question
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011875974
Saved in:
9
An investigation into the segmentation of Japanese traditional "Ryokan" hotels using selection attributes
Choi, Kyuhwan
;
Meng, Bo
;
Lee, Timothy J.
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
4
,
pp. 324-339
Persistent link: https://www.econbiz.de/10011951638
Saved in:
10
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
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