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isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business venturing"
~isPartOf:"The journal of technology transfer"
~subject:"B-to-B-Marketing"
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Search: subject_exact:"Hochtechnologie"
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of production economics
Journal of business venturing
The journal of technology transfer
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Journal of business-to-business marketing
3
Research
2
The journal of business & industrial marketing
2
European journal of marketing : EJM
1
Global business and organizational excellence : a review of research & best practices
1
Handbook of business-to-business marketing
1
Journal of customer behaviour
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of strategic marketing
1
Knowledge management research & practice : KMRP
1
Knowledge management research & practice : KMRP ; an official journal of the OR Society
1
Management-Instrumente in kleinen und mittleren Unternehmen
1
Marketing intelligence & planning
1
Markt- und Unternehmensentwicklung / Markets and Organisations
1
Markt- und Unternehmensentwicklung Markets and Organisations
1
Springer eBook Collection
1
Springer eBooks / Business and Management
1
SpringerLink / Bücher
1
The journal of brand management : an international journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Vertriebs- und Kundenmanagement : Marketingmethoden im Einsatz
1
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ECONIS (ZBW)
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1
Joint B2B supply chain decision-making : drivers, facilitators and barriers
Nurhayati, Kartika
;
Tavasszy, Lorant A.
;
Rezaei, Jafar
- In:
International journal of production economics
256
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014302275
Saved in:
2
Growth hacking : insights on data-driven decision-making from three firms
Troisi, Orlando
;
Maione, Gennaro
;
Grimaldi, Mara
;
Loia, …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 538-557
Persistent link: https://www.econbiz.de/10012372714
Saved in:
3
Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective
Yang, Man
;
Gabrielsson, Peter
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 147-160
Persistent link: https://www.econbiz.de/10011738515
Saved in:
4
Customer value propositions as interorganizational management accounting to support customer collaboration
Wouters, Marc
;
Kirchberger, Markus A.
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 54-67
Persistent link: https://www.econbiz.de/10011286977
Saved in:
5
Franchisor-franchisee supply chain cooperation : sharing of demand forecast information in high-tech industries
Yan, Ruiliang
;
Wang, Kai-yu
- In:
Industrial marketing management : the international …
41
(
2012
)
7
,
pp. 1164-1173
Persistent link: https://www.econbiz.de/10009683351
Saved in:
6
Forecasting organizational adoption of high-technology product innovations separated by impact : are traditional macro-level diffusion models appropriate?
McDade, Sean R.
;
Oliva, Terence A.
;
Thomas, Ellen
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 298-307
Persistent link: https://www.econbiz.de/10003956194
Saved in:
7
Managing innovation networks : exploratory evidence from ICT, biotechnology and nanotechnology networks
Rampersad, Giselle
;
Quester, Pascale
;
Troshani, Indrit
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 793-805
Persistent link: https://www.econbiz.de/10008737504
Saved in:
8
Exploratory navigation and salesperson performance : investigating selected antecedents and boundary conditions in high-technology and financial services contexts
Plouffe, Christopher R.
;
Sridharan, Srinivas
;
Barclay, …
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 538-550
Persistent link: https://www.econbiz.de/10003983982
Saved in:
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