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isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Chaker, Nawar N."
~person:"Snehota, Ivan"
~subject:"Heuristik"
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Heuristik
Beziehungsmarketing
9
Relationship marketing
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Lieferantenmanagement
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Supplier relationship management
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Adaptive rationality
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Business ethics
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Consumer behaviour
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Snehota, Ivan
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Decisions when interacting in customer-supplier relationships
Guercini, Simone
;
La Rocca, Antonella
;
Snehota, Ivan
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 380-387
Persistent link: https://www.econbiz.de/10013494059
Saved in:
2
Heuristics in customer‐supplier interaction
Guercini, Simone
;
La Rocca, Antonella
;
Runfola, Andrea
; …
- In:
Industrial marketing management : the international …
48
(
2015
),
pp. 26-37
Persistent link: https://www.econbiz.de/10011345782
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