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isPartOf:"Information systems and e-business management : ISeB"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Customer satisfaction"
~subject:"Mobile business"
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Customer satisfaction
Mobile business
Mobile Business
53
Mobile communications
28
Mobilkommunikation
28
Consumer behaviour
27
Konsumentenverhalten
27
Innovation adoption
19
Innovationsakzeptanz
19
Mobile Anwendung
15
Mobile application
15
Electronic money
10
Elektronisches Geld
10
Mobile phone
8
Mobiltelefon
8
E-commerce
6
Electronic Commerce
6
Internet marketing
6
Online-Marketing
6
Advertising
5
Innovation diffusion
5
Innovationsdiffusion
5
Social Web
5
Social web
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Werbung
5
Advertising effects
4
Electronic Banking
4
Electronic banking
4
Mobile Marketing
4
Mobile marketing
4
Mobile payment
4
TAM
4
Werbewirkung
4
Behavioral intention
3
Kundenzufriedenheit
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M-commerce
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Mobile advertising
3
NFC
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Liébana-Cabanillas, Francisco
4
Ramos de Luna, Iviane
3
Chong, Alain Yee Loong
2
Kalinić, Zoran
2
Marinkovic, Veljko
2
Ooi, Keng-Boon
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Strader, Troy J.
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Tan, Garry Wei-Han
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Acikgoz, Fulya
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Amegbe, Hayford
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Amirkhanpour, Monaliz
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Andronoudi, Anna
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Botterweck, Goetz
1
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1
Broek, Tijs van den
1
Burstein, Frada
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Böhm, Markus
1
Can Altay, Burak
1
Carlsson, Christer
1
Chang, Tien-hsiang
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Chen, Peng-ting
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Elwalda, Abdulaziz
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Erkan, Ismail
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Fernández-Lores, Susana
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Filieri, Raffaele
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Fu, Hsin-pin
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Garcia, Manuel B.
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Information systems and e-business management : ISeB
International journal of technology marketing : IJTMkt
Journal of promotion management : innovations in planning and applied research
Technological forecasting & social change : an international journal
Journal of retailing and consumer services
48
International journal of business information systems : IJBIS
23
Journal of payments strategy & systems
22
SpringerLink / Bücher
22
Journal of business research : JBR
20
International journal of e-business research : an official publication of the Information Resources Management Association
19
Journal of internet commerce
17
International journal of electronic business
16
The international journal of bank marketing : IJBM
15
M-commerce : global experiences and perspectives
14
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
14
Information systems research : ISR
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
Electronic commerce research
12
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Premier reference source
12
Electronic commerce research and applications
11
Global mobile commerce : strategies, implementation, and case studies
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of bank marketing
11
Trends in mobile technology and business in the Asia-Pacific region
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Handbook of research in mobile business : technical, methodological, and social perspectives
9
Handbook of research on mobile marketing management
9
International journal of electronic commerce : IJEC
9
International journal of electronic customer relationship management : IJECRM
9
International journal of electronic finance : IJEF
9
International journal of internet marketing and advertising : IJIMA
9
International journal of networking and virtual organisations : IJNVO
9
International journal of retail & distribution management
9
Journal of electronic commerce research : JECR
9
Mobile electronic commerce : foundations, development, and applications
9
Electronic markets : the international journal on networked business
8
International journal of consumer studies
8
Journal of global information management : an official publication of the Information Resources Management Association
8
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ECONIS (ZBW)
53
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Purchase intention in mobile commerce in Croatia : the attribution theory perspective and the role of consumer innovativeness
Anić, Ivan-Damir
;
Milakovic, Ivana Kursan
;
Mihić, Mirela
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10013483030
Saved in:
3
A reconceptualisation of the mobile continuance intention : social drivers' perspective
Elwalda, Abdulaziz
;
Erkan, Ismail
;
Acikgoz, Fulya
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 212-238
Persistent link: https://www.econbiz.de/10014310277
Saved in:
4
Location-based marketing using mobile geofencing : lessons learned from a user-centred application development research
Garcia, Manuel B.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10013503814
Saved in:
5
Digital inclusion in social media marketing adoption : the role of product suitability in the agriculture sector
Han, Honghua
;
Xiong, Jason
;
Zhao, Kexin
- In:
Information systems and e-business management : ISeB
20
(
2022
)
4
,
pp. 657-683
Persistent link: https://www.econbiz.de/10013483729
Saved in:
6
The influence of consumer trust in consumer behaviour toward mobile payment applications amongst young professionals
Shaizatulaqma Kamalul Ariffin
;
Lim, Khor Teik
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 5-26
Persistent link: https://www.econbiz.de/10013258224
Saved in:
7
Gamification of mobile money payment for generating customer value in emerging economies : the social impact theory perspective
Dzandu, Michael D.
;
Hanu, Charles
;
Amegbe, Hayford
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014233652
Saved in:
8
Understanding user acceptance of QR code mobile payment systems in Turkey : an extended TAM
Türker, Cansu
;
Can Altay, Burak
;
Okumuş, Abdullah
- In:
Technological forecasting & social change : an …
184
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013541785
Saved in:
9
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
10
Segmenting utilitarian-based mobile app users : an empirical study using SEM and clustering techniques
Gupta, Priyanka
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 126-142
Persistent link: https://www.econbiz.de/10012693498
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