Purchase intention in mobile commerce in Croatia : the attribution theory perspective and the role of consumer innovativeness
Year of publication: |
2023
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Authors: | Anić, Ivan-Damir ; Milakovic, Ivana Kursan ; Mihić, Mirela ; Corrocher, Nicoletta |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 29.2023, 2, p. 182-204
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Subject: | Attribution theory | consumer innovativeness | mobile advertising | mobile shopping | purchase intention | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Kroatien | Croatia |
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