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isPartOf:"Information systems and e-business management : ISeB"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Advertising"
~subject:"Customer satisfaction"
~subject:"Social web"
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Search: subject_exact:"Mobile Business"
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Advertising
Customer satisfaction
Social web
Mobile Business
32
Mobile business
32
Consumer behaviour
17
Konsumentenverhalten
17
Mobile communications
13
Mobilkommunikation
13
Innovation adoption
11
Innovationsakzeptanz
11
Mobile Anwendung
9
Mobile application
9
E-commerce
5
Electronic Commerce
5
Electronic money
4
Elektronisches Geld
4
Internet marketing
4
Mobile phone
4
Mobiltelefon
4
Online-Marketing
4
Social Web
4
Electronic Banking
3
Electronic banking
3
Innovation diffusion
3
Innovationsdiffusion
3
Kundenzufriedenheit
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Mobile Marketing
3
Mobile marketing
3
Online retailing
3
Online-Handel
3
Werbung
3
mobile advertising
3
mobile payment
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China
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Acikgoz, Fulya
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Elwalda, Abdulaziz
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Erkan, Ismail
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Garcia, Manuel B.
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1
Garcia-Duque, Jorge
1
Han, Honghua
1
Melanthiou, Yioula
1
Oh, Lih-bin
1
Ponce, Soledad
1
Rahman, Mushfiqur
1
Santos, Manuel Alonso dos
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Singh, Kamini
1
Soto-Fuentes, Y.
1
Ugalde, Cecilia
1
Valderrama-Palma, V.A.
1
Wang, KanLiang
1
Wang, Ting
1
Xiong, Jason
1
Yuan, Yufei
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Zhao, Kexin
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Information systems and e-business management : ISeB
International journal of technology marketing : IJTMkt
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
6
International journal of business information systems : IJBIS
4
Journal of business research : JBR
4
Journal of internet commerce
4
Electronic commerce research
3
Electronic markets : the international journal on networked business
3
International journal of bank marketing
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Technological forecasting & social change : an international journal
3
The service industries journal
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Economies : open access journal
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
International journal of advertising : the review of marketing communications
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
2
SpringerLink / Bücher
2
Technology analysis & strategic management
2
The international journal of bank marketing : IJBM
2
Web 2.0 und soziale Netzwerke - Risiko oder strategische Chance? : Handlungsoptionen für die Zukunftsperspektive von Kreditinstituten
2
Advances in e-business research (AEBR) book series
1
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Apps management and e-commerce transactions in real-time
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business and Economic Research : BER
1
Central European business review : CEBR
1
Electronic commerce research and applications
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
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ECONIS (ZBW)
9
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
A reconceptualisation of the mobile continuance intention : social drivers' perspective
Elwalda, Abdulaziz
;
Erkan, Ismail
;
Acikgoz, Fulya
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 212-238
Persistent link: https://www.econbiz.de/10014310277
Saved in:
3
Location-based marketing using mobile geofencing : lessons learned from a user-centred application development research
Garcia, Manuel B.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10013503814
Saved in:
4
Digital inclusion in social media marketing adoption : the role of product suitability in the agriculture sector
Han, Honghua
;
Xiong, Jason
;
Zhao, Kexin
- In:
Information systems and e-business management : ISeB
20
(
2022
)
4
,
pp. 657-683
Persistent link: https://www.econbiz.de/10013483729
Saved in:
5
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
6
Determinants of mobile banking users' loyalty
Santos, Manuel Alonso dos
;
Soto-Fuentes, Y.
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
5
,
pp. 615-633
Persistent link: https://www.econbiz.de/10012258072
Saved in:
7
User adoption and purchasing intention after free trial : an empirical study of mobile newspapers
Wang, Ting
;
Oh, Lih-bin
;
Wang, KanLiang
;
Yuan, Yufei
- In:
Information systems and e-business management : ISeB
11
(
2013
)
2
,
pp. 189-210
Persistent link: https://www.econbiz.de/10009742917
Saved in:
8
Effect of card and internet banking on users
Singh, Kamini
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
1
,
pp. 20-31
Persistent link: https://www.econbiz.de/10009545449
Saved in:
9
Special issue: Today's consumer : online, mobile and social
Melanthiou, Yioula
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009154592
Saved in:
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